Awards of All India Radio were set up to encourage the professional superiority and to bring out the best from the organization working at different radio stations and installations. The Awards commemorates the very best of Indian radio by honouring the outstanding programming, on-air personalities, marketing and promotions along with the resourcefulness within the industry.
Categories of the Awards of All India Radio
Following are the Categories of the Awards of All India Radio:
•Radio Plays
•Musical Productions
•Documentaries
•Innovative Programmes
•Programmes on Family Welfare
•Programmes on Farm and Home
In every category, two prizes are awarded for the Producer and Production Team. Trophies are also given to the Stations winning the first prize in each category of programmes.
Different Awards of All India Radio
Following are the different Awards of All India Radio:
•There are special prizes for "Yuva Vani", "Special Topic Documentary" and the "Lassa Kaul Award" for programmes on National Integration, "The K. L. Sharma Award" carrying a First and Second prize for the Best Correspondent of the Year.
•There are the awards for Children Choral Singing groups (Junior, 5-12 years and Senior, 12-17 years). The First and Second prizes are awarded yearly on the base of competitions held all over the country.
•An award namely "Dr. Rajendra Kumar Talib Award" was instituted in 1987 for the Best Commercial Broadcasting Service Centre of the year to support the spirit of contest and as acknowledgment of the special efforts by the centres in boosting commercial profits.
•Also Akashvani introduced a unique Award for the Best Marketing Division in 2002, to promote the advertising and returns growth in today"s stiff competition.
•The Award for Audience Research Surveys/ Reports was instituted in 1995, in which first and Second prizes are given for brilliant survey reports.
•Gandhian Philosophy and Public Service Broadcasting Awards were instituted in 2001. The first one is as a celebration of Mahatma Gandhi"s first visit to the Broadcasting House and the second one is to promote programming on issues of public concern and relevance.
•To encourage the use of Hindi in authorized work, four awards have been introduced in 2003 for work in different linguistic zones.
•Four new categories of awards were instituted for the Best Trainer (Programme), Best Training Institute (Programme), Best Regional News Unit and Best News Editor of the Year from the year 2005.
The award for Best Part Time Correspondent Award of the Year was introduced in the year 2008 and Award for the Best women"s Programme was added in 2009.
Awards of All India Radio are the target of excellence by which radio professionals, consumers and advertisers be familiar with, reward and celebrate the outstanding content and resourcefulness.
