UTV and Ronnie Screwvala established United Home
Entertainment with individual ownership interests to launch an Indian
children's television channel. The company appointed TAG to handle the
channel's packaging and hired Purnendu Bose as its Chief Operating Officer. On
25 September 2004, Hungama TV began broadcasting as India's first domestic
children's channel.
In March 2005, Zarina Mehta, one of UTV's founders, became
Hungama TV's Head of Programming. She was promoted to Chief Operating Officer
of the channel in early 2006. In July 2006, Disney India acquired a controlling
stake in Hungama TV from UTV Software Communications. Since then, the channel
started with both live-action and animated programming. But following the
success of Doraemon, Hungama TV gradually shifted its focus to solely animated
programming.
The company then in 2011 bought UTV thus reuniting UTV and
Hungama TV under the same ownership of Disney. Hungama TV is now an operating
unit of Disney Channels Worldwide and broadcasts in India and Bangladesh in
three primary languages- Hindi, Tamil
and Telegu. And in 2013, the channel started adding original Indian series as a
part of a localisation strategy.
In October 2021, it was announced that Hungama TV would receive an HD simulcast alongside a sister channel, Super Hungama, which was planned as a rebranded version of Marvel HQ. However, on 30 November 2021, the scheduled launch date of 11 December was postponed to 1 March 2022. On 1 March 2022, Super Hungama was officially launched as Hungama TV's sister channel, replacing Marvel HQ.