![]() Evolution of Indian Media The post independence period marked the evolution of Indian media. Indian Press, also known as Print Media was becoming more and more commercial and competitive in approach, sharply deviating from its idealistic approach of the pre- independence era. ![]() Advent of Electronic Media Indian media further evolved with the introduction of electronic media namely, radio and television. At the time, films also stepped forward in entertaining the audiences to their hearts content. ![]() Television made its beginning in the country as a modest pilot project in September, 1959. Thus, began the audio-visual era in Indian media. Doordarshan, the National Television Service in India, started operating through transmitters of varying powers in order to make television signals available to over 87 percent of India's population. Initially, television started for the purpose of developing communication as a vehicle of social change and national cohesion, by upholding progressive values and also involving Indian communities in free dialogue. The Satellite Instructional Television Experiment (SITE) was introduced in 1975, with the noble aim of promoting special education programs in 2400 villages in 6 Indian states. Television gradually steered away from its initial goal and broadcasted programs mainly to entertain audiences. Indian media reached its zenith with the advent of cable television. The Gulf War coverage by CNN in the year 1991 was a defining moment in the beginning of a new era in television broadcasting in India. 5 new television channels belonging to the Hong Kong based STAR TV gave Indians a fresh breath of life. These were MTV, STAR Plus, BBC, Prime Sports and STAR Chinese Channel. Zee TV was the first privately owned Indian channel to broadcast over cable. By 2001-2003, other international channels such as Nickelodeon, Cartoon Network, VH1, Disney and Toon Disney were introduced in India. In 2003, news channels flourished in Indian subcontinent. With the advent of computer and internet technology, emerged the aspects of digital journalism. Digital journalism stands for online journalism. Here, internet is used to distribute editorial content, instead of publishing the content through print or broadcast. |
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Indian Media