After some years, there were other awards that came into being through the hands of the Screen Awards, the Zee Cine Awards and many more of them. With the immense popularity of these awards among the people, the customs of award ceremony in India became immensely significant. However, there are a few categories of work from other part of the country that need to be appreciated as well, but unfortunately are not done in some of the awards. Example the Filmfare awardees are only the ones that have their contribution in the Hindi films, thus the contribution of the people in the other regional films are neglected. This explains the need for the more new awards in the coming generations.
The IIFA Awards is one such example, where the Indian film industry is awarded on the international front. Though the presence of the Oscar awards has always been prominent, the most striking feature of this award is the excellence contributed by the luminaries of only the Hindi film industry.
Indians films still have a long way to go to achieve the standards of Oscar Awards. Even though India has been a leading player in international cinema, making almost the maximum number of movies annually, Bollywood's track record in the Oscar Awards fame is rather disappointing, even downright dismal. There have been the stray achievements in this direction, but reaching a balance between the commercial and award-oriented cinema seems a far cry yet. "Shwas" becomes the fourth Indian entry to the coveted annual academy awards and the first film in the Marathi language from Indian state of Maharashtra being sent for the Oscar. This was a poignant theme that has made an impression enough be nominated for the top shot.
Films like Salaam Bombay, Lagaan and the classic Mother India, though they have not come home with the golden statuette, were others that did get close. Salaam Bombay - directed by the renowned director Mira Nair - had a unique depiction and narrative, as it portrayed real slum people without the star-cast, avoiding the razzmatazz and the mainstream commercial appeal altogether. Yet it too did not quite make it to the end. Analysts and critics talk of a balance - the award or commercial adulation. Deciding the direction, and then working to it honestly is a key, they say, that Indian makers have not quite been able to achieve. Mother India, among the first cinematic depictions of brave Indian womanhood going back to the 1950s. The film made it into the top five foreign film nominees too, like 'Lagaan' to come later. Yet it fell short.
Though films from India are heaped with praise, analysts say perhaps Indian producers have not been able to give what it takes in the final stages, the convincing of the jury, and the build-up to the finale. Perhaps the highest hopes were pinned here. Lagaan was a blockbuster on the commercial front, and won critical acclaim too. And the star - Aamir Khan had stationed himself in Los Angeles weeks before the big day to canvass in a way no Indian film-maker had done before. India is the only country where an individual has won an honorary Oscar for outstanding contribution - Satyajit Ray. Later of course A.R. Rehman won double awards at the Oscars for his excellent musical score in Slumdog Millionaire. Yet the film-award remains elusive yet.