Suneet Verma has also designed uniforms for the hospitality industry and Corporates of repute, styling prestigious film and advertising campaigns and conceptualizing and shooting for India's first and only international fashion programme on Star Television. After getting his degree from Europe in 1986, Suneet Verma went on to work with renowned couturier Yves Saint Laurent in Paris. Meticulous craftsmanship, a strong design sensibility and an undying love for sartorial research, the Varma brand exudes fantasy, sexy sophistication and unadulterated feminity for the woman of today.
Career of Suneet Verma
The journey of illustrious journey spanning fifteen years, Suneet has done far acclaimed solo shows in London, New York, Hong Kong, Davos, Bangkok and Jakarta. Suneet Verma is currently endowed with the title of brand ambassador of Moet & Chandon, the prestigious French wine and Champagne Company.
The intense association with some of the strongest international brands has led the making of a designer whose forte goes beyond the mapped parameters of a uni-dimensional profile. The only intercontinental designer with Judith Leiber, the world's most renowned sumptuousness brand for bejewelled handbags, Suneet has garnered great success and appreciation worldwide. 'Suneet Varma for Judith Leiber' minaudiŠres are now being retailed across the world at the Judith Leiber boutiques in Los Angeles, Miami, Paris, Tokyo along with Harods in London and Bergdoff Goodman in New York. Every season, his collection is unveiled at the Vandome Fair in Paris. His signature bags are carried by the 'Sex and the City' star Sarah Jessica Parker and Hollywood divas Mariah Carey and Jenifer Lopez. The designs of Suneet Verma are also very popular amongst the leading ladies of Bollywood, like Aishwarya Rai, Priyanka Chopra, Kangna Ranaut, Preity Zintaand are featured on the International and Indian red carpet.
The brand ambassador for Moet and Chandon during the time period- 2000-2005, Suneet Verma hosted their shows, corporate dinners and various other promotional events in India and in South East Asia. Moet and Chandon also partnered with him for all his fashion events and formal dinner evenings. In 1997, it was the one and only Suneet Verma who conceptualized and hosted India's first and only International Fashion and style program. 'Suneet Varma' is the Style Guru' for Star World, a weekly television program which is conspicuously aired all over South East Asia. He interviewed and explored entities like Tom Ford, Oscar De La Renta, Yves Saint Laurent, Cartier, Van Cleef & Arpels, Damien Hirst, Metropolitan Museum New York and V&A in London. A popular face on television, his view on fashion is highly revered by the media.
Suneet Verma has his contribution even in the Bollywood film industry (one of the largest movie industries in the world) as he went on and clothed top actresses, publicly in social context and in high profile movies. His costume for the award winning movie "Monsoon Wedding" was nominated for the Oscars. He created the look for Hrithik Roshan and Barbara Mori in the movie, Kites and awarded 'Designer of the Year' by MTV.
Retailing exclusively in Delhi, Suneet Varma's collections are also featured in different multi designer stores in Delhi, Mumbai, Dubai, Chennai, Bangalore, and Chandigarh. Popular amongst the elite upper class, he has been selected to garb NRI families for weddings and extraordinary occasions, like the exalted Lakshmi Mittal wedding in Paris and shipping tycoon Chellaram's wedding ceremony function in Vienna. In 2001 and subsequently in 2005 he was invited to The World Economic Forum to showcase his collection for the business community at Davos.
The countenance of diverse lifestyle brands, Suneet Verma has aided to create some of the most iconic and luxurious identities in India. In 2005, Suneet Verma came in collaboration with an Indian men's wear label, Tuscan Verve and designed his signature thumb collection which was retailed by Tuscan Verve's stand alone stores and multi brand stores country wide to great reviews, establishing him in the menswear industry. Time and again, Suneet Verma is invited to style advertising campaigns for the best companies in India including Airtel, Raymonds, The Oberoi group of Hotels and various high-end jewellery brands. Very freshly Suneet has showcased his collection in the famous Hammer Museum in Beverly Hills in front of renowned Hollywood directors, producer & actors. Suneet Verma has also bagged two Hollywood films for costume styling & designing. Suneet Verma was appointed along with American super model Cindy Crawford to co-host the Indian launch of Omega watches in 1999.
Admired for his enigmatic work in India and the world, Suneet Verma has been awarded the Designer of the Year award several times by the Bollywood Fashion council in NYC. As a consultant designer, Suneet Verma has also developed designs for design houses in Europe and the USA, namely Donna Karan, Calvin Klien Caroline Heirara and Nicole Miller. Accessories like bags and scarves created by him are sold in the Metropolitan Museum Gift shops in NYC and countrywide.
The designer was invited to Milan and to Rome fashion weeks in 2005 to show case his collections. He has done shows in London, Paris, New York, Hong Kong, Indonesia, Berlin and Los Angeles. Suneet Verma has been commissioned several times by the Government of India to work with the textile sector and revive the handlooms of Benaras and South India and the collections have sold at the Hiem textile fair in Frankfurt.
Suneet Verma portrays his collection each year in the HDIL Couture Week in Mumbai and Delhi Couture Week. He has been chosen to showcase his work in the finale evening for numerous fashion weeks in India and abroad. Sought for interesting tie ups for PR headed events, Suneet Verma has previously worked with Vogue, GQ, Elle, Harpers Bazaar and the like. Breaking all records in September 2010, Suneet Verma entered the Limca Book of Records by creating the world's longest embroidered sari for Vogue's iconic worldwide event, Fashion Night Out. Measuring 55 meters, this work of art was the main highlight of the high fashion event.
Known for his focus and steady success in retail, he has been recently confirmed as a franchisee partner in India for "Armani Junior" and is spearheading this new business venture, a three store project plan beginning with their first store that opened at DLF Emporium in September'12. Suneet Verma is the Managing Director and owner of his company, Suneet Varma Design Pvt. Ltd. The company currently has a design studio facility and manufacturing operations employing over 200 persons.
Suneet Verma presented his collection with a set of brilliantly executed mirror fabric outfits for both men and women, which were embroidered with bold motifs in vibrant colours. These were followed by layered georgette, embroidered short bustier blouses, short kurtas teamed up with pants and reams of saris. Hallmarks of the show were the sari blouse and cocktail gowns embellished in three-dimensional embroidered and cutwork flowers. The feel was couture and had great ramp impact- a final adieu to seven days of the Lakme India Fashion Week.
Suneet Varma's Le Spice was young, hip and trendy. Prˆt was made fabulously funky and sporty in its use of colours, fabrics, and silhouettes and detailing. The predominant colour in the palette was cool white, with bursts of summer colours like citrus lemons, sunny yellows, tomato reds, candy pinks, orange and sky blues. Cottons, chiffons and knits were used to create capris, knee length skirts, pants, shorts, tunics and shifts, slinky dresses, corsets, tee shirts and blouses. Detailing came in form of miniature pleats, knit trims, thread embroidery in spontaneous floral-cluster patterns, and wacky Afro prints and appliqu‚s of embellished with sequins. Funky matching embroidered belts, and unusual footwear accessorized the collection.
"Sex and the City" was the name for Suneet Verma's Le Spice collection. This was a sophisticated line for the city girl who is taking a summer trip-so there were lots of soft pinks, oranges, embellished denims and polka dots. Though there was one theme for this collection, Suneet presented six different lines. The first had a military feel with a short bolero style military detail worn over a dress really caught ones eye. Tie and dye was another favourite and was used strongly in his second line. His polka dot collection looked perfect for a Sunday brunch in a caf‚. From this Suneet effortlessly moved into a more evening collection, with gold sequin belts, and tie and dye prints. The colour theme too was fresh with lilacs and soft turquoises. Lastly he presented a more bold casual evening line - bold prints in bright purples, yellows and oranges. Halters tops worn with bikini bottoms continued the resort wear theme. The whole collection was very young and had a fresh feel.
Suneet Varma presents his first ever diffusion line called -'Uncensored'. The collection represented the youthful bohemia of the concept of mismatch. As opposed to being perfectly coordinated for Couture; the easy separation was more relaxed and easy to coordinate with once existing wardrobe. The mismatch of badla embroidery on chiffon combined with traditional textiles and embroideries worked cohesively.
(Last Updated on : 23-05-2013)
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