Early life of Neeta Lulla
Neeta Lulla has her roots in the metropolitan Mumbai and brought up in Ahmedabad. She entered the fashion industry more than 2 decades ago. Got married in her teens and later graduated from Sreemathi Nathibai Damodar Thackersey's (SNDT) Women's University. From simplicity to royalty, Neeta Lulla has it all to her credit. Neeta Lulla has been one name which has been prevalent in the industry since two decades now.
Career of Neeta Lulla
Passionate of fashion choreography, started as assistant choreographer to former leading Indian choreographer Jeanne Nooroji , in late 80's. First movie for which she designed costumes was Tamascha. The glare of fashion brought her instant stardom and fame. But, it was winning National Award for designing Sridevi's costumes in Yash film Lamhe that bought her to limelight. Other notable projects were - Darr, Aaina, Hum Hain Rahi Pyar ke, Hum Dil De Chuke Sanam, Devdas, Jodha Akbar, etc. Playing fluently, gleefully with patches of colours as the rainbow mates with the sunlight on a sun drenched morning, bringing forth the dazzling hues, her creations range from lily white Salwar kameez or Sridevi of Chandni.
Twenty five years of experience in fashion industry has rendered her an in depth consumer understanding. Named along with top 5 Indian Fashion Designers for bridal and trousseau consultancy she enjoys national and international recognition with widespread client base. Provided costumes for over 375 mainstream cinema projects
Bollywood projects include epics such as Jodha Akbar, Devdas, Lamhe, Darr, Hum Dil De Chuke Sanam, etc. Also designed for Hollywood projects like Bride n Prejudice, One Night With A King, Mistresses of Spices, provoked. Clientele include Aishwarya Rai Bachhan, Rani Mukherjee, Sri Devi, Hema Malini, Priyanka Chopra, Lara Dutta, etc.
Contribution of Neeta Lulla
Latest venture includes high profile wedding of actress Aishwarya Rai Bachchan with Abhishek Bachchan. Undying love for her work and her immense creativity serves as a motivating factor for many aspiring designers. She has indeed played a pivotal role in preparing the manuscript of Indian Fashion History.
Neeta Lulla has personified women and more specifically Indian women for more than two decades from the elegant look of Lamhe and the undertone, demure shades of Yuva to the majestic Jodha and the simplicity of Taal, the docile Paro: she has accomplished these with great ‚lan!
She has ransacked Bollywood style quotient and cinematic fashion factions with her genuine and authentic style mavericks. This genius designer has eclipsed the jounces of the dressing conceptual notions. Having cemented her position in the industry her inimitable ability to mix grandeur and simplicity has made her the most sought after Indian Designer. The designer has been an active contributor in giving the actors a look to die for. Her designs have not only been recognized in India, but have also acquired great acclaims globally. The designer has made a niche for herself, creating the costumes of the era long lost; the talented designer has each time surpassed her own record, to create a new high.
The USP of her creation is the ability to mesh western and Indian silhouettes, prints and design catering to the varied tastes. Her creations have become a part of the luxury lexicon by continuing to create innovated attires by drawing inspiration from various cultures but yet maintaining the quintessential ethnicity that is part and parcel of the Indian orient soil and cultural extravaganza.
For her, designing is not merely a profession but a fanatical passion as she puts it: "Fashion for me is a lifelong pursuit of excellence, an honest endeavour to interpret the mysticism that lies beneath the woven thread,"