Realizing that fashion was her true calling she established her store Freefalling in 1999. Freefalling clothes are supplied to Ensemble and Melange in Mumbai, Ogaan in New Delhi, Folio in Bangalore, and Taj Khazana.
Her ideal collection would be the prefect amalgamation of diverse techniques in textile surface techniques, which are prevalent in India with the modern methods, which are being explored around the world. She describes her silhouettes as basically western but with an Indo-western look. The colours, fabrics and embroidery details are Indian in their interpretation. Colour is the very essence of expression, and the main focus in her clothes is colour blocking. Bold colours are juxtaposed in a graphic style. Her clothes allow the freedom of self-expression in that they can be worn as separates or combined in various ways. The look can be very bold, or more subdued.
Aparna's unusual style of creativity emphasizes basically on unusual techniques of surface ornamentation and colour application, which basically appeals to the youth. She drapes and she creates cuts that fit and float all this with detailing like cut-away, ruching, and patchwork, thread work, beading pleats and tucks. The colours used by her are vibrant - fuschia, orange, cobalt blue, leaf green, and red put together in a tropical mix. The layered skirts, fitted pants, shorts and playful hot pants, and cowed blouses made for exciting separates.
Her collection was a beautiful showcase of bright and vibrant colours like rani pink, yellow, orange, blue and turquoise predominated with a slash or two of black or white. As for cut, her trousers were straight, sometimes cropped below the knee, knickerbockers, but not a flare to be seen. Skirts were long and straight, long and trimmed with frills and ruffles. A particularly appealing skirt was in a white cotton sunray pin tucked from the waist with multi coloured thread and edged in colour. Tops were kurtis, sometimes asymmetric, camis, or long straight kurtas over straight leg western pants. A defining item was a lovely blue Kimono style wraps top edged in vibrant red.
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