Sonic or Sonic Nickelodeon is a brand new kids? entertainment channel from Nickelodeon, also known as Nick India. The satellite television channel, dedicated to children?s entertainment in India, is based in Mumbai and a part of Viacom 18 network. The new Sonic television channel was launched in the country in the year 2011. Sonic Nickelodeon is the Indian version of TeenNick, a counterpart of American Nickelodeon. Popular Bollywood actor Akshay Kumar was appointed as the brand ambassador of Sonic Nickelodeon as the channel emphasizes that the channel is mainly for the action loving generation. Sonic Nickelodeon is mainly targeted at children between the age limit of 10- 17 years. This kids? entertainment channel primarily focuses on broadcasting live action and animated shows based action and adventures genres. Sonic television channel also has a block called Flix that airs Hindi and other animated movies in the weekends. The programmes that are primarily aimed at teenagers, consists of 85% animation shows and 15% live action programmes. There is also another show named Techno-Sonic which is shown specifically on the official website.

Sonic Nickelodeon is presently available in 4 languages, which includes English, Marathi, Bengali and Hindi. The Sonic Nickelodeon channel wishes to be the sci-fi platform for the wi-fi generation and therefore provide its viewers with shows in the group of animation, action and adventure. The channel has planned to achieve this target through 2 subsidiary blocks known as Sonic Extreme and Sonic Flix. Sonic Nickelodeon, the Indian kids? channel is an amalgamation of Nick@ Nite and TeenNick, and follows the content strategy of the channel TeenNick. Nickelodeon India, VH1 India, MTV India and Colors are the sister channels of Sonic.

Programming of Sonic
Sonic Nickelodeon shows various types of programmes for the teen Indian audience. The channel airs various popular live action shows such as Mighty Morphin Power Rangers, Power Rangers SPD, The Adrenaline Project and the horror series Are You Afraid of the Dark? Apart from this Sonis also telecasts a range of animated programmes like the all new Shaktimaan Animated, Ginga Legend Weed, Kung Fu Panda: Legends of Awesomeness, Supa Strikas, Jackie Chan Fantasia, Kong: The Animated Series and Kung Fu Cat.

Some of the upcoming programmes on Sonic Nickelodeon are T.U.F.F. Puppy and Power Rangers Samurai.