(Last Updated on : 09/07/2014)
Zee Studio is one of the leading 24 hours English movie channel that belonged to the ZEE TV group for Hollywood movies. This channel was launched in March 2000 and is mainly broadcasted in India, Bangladesh and Maldives. The channel caters primarily to the SEC AB, 15-34 years audience whose propensity to spend is high. Zee Studio has access to more than 4,000 film titles of MGM. The movie genres in this channel ranges in fixed time and theme slots from Romantic Mondays, Thrilling Thursdays, Man Fridays, Movie Marathon on Saturdays and movie festivals on Tuesdays and Wednesdays. Zee Studio has some efforts to differentiate its movie channels from other movie channels by offering some serious quality films and does not necessarily showcase films, which have been hits at the box-office.
Zee Studio within its movie library includes a number of movies which are hottest blockbusters, animation flicks, golden classics, musicals, comedies and the finest of world cinema. Within its popular tracks it includes movies like Air Force One, Matrix Reloaded and Revolutions, Spiderman, Eraser, Pretty Woman and Shall We Dance. Along with this it includes some critically acclaimed films like Cinderella Man, Motorcycle Diaries, Erin Brockovich and Mona Lisa Smile. Within its classics it includes such movies like the Merchant Ivory films and the BBC World
adaptations or magnum opuses such as Pirates of the Caribbean: Curse of the Black Pearl & Ocean's Twelve.
Zee Studio very recently acquired the exclusive telecast rights to prestigious awards ceremonies such as The Screen Actors Guild Awards 2009 and Live from the Red Carpet: Academy Awards '09. On the other hand it provided a platform for budding film makers to showcase their talent on the channels original production "Get Shorty". Apart from this the channel was launched on March 15, 2000 as Zee Movies. Zee Studio underwent a name change when Sony Corporation bought its joint venture partner, MGM. Zee Studio had acquired an enviable library from MGM. It is getting slotted as the best English movie channel for family viewing. Zee Studio, which has recently partnered with UTV-Palador, which presents a 360-degree initiative this summer called 'Olive collection'. Under this collection, the channel will feature 'Twin Peaks', 'Kansas City', 'Black Cat White Cat', 'Secret and Lies' and 'Seven Samurai'.
Thus, Zee Studio can be considered to be in close competition with the larger Hollywood movie channels like Star movies
and Hallmark among which it makes a difference with its serious quality movies.