Zee Business is India`s first Hindi business news channel. This channel was launched in the year 2004. The channel has redefined business news by its innovative programming and out standing strategy of making business news a 24/7 activity and not just limited to the stock market. The channel broadcasts the most diverse, pathbreaking programming portfolio which has positioned it as a channel of choice amongst viewers. By speaking a language of the masses, Zee Business is today the most preferred for business news. The slogan of this channel is "Money Matters Simplified".
In the year 2005, Zee business came up with a reality show. The channel claimed that the show is India`s first ever reality show on a business news channel. The show was called `Harish Arora ka Budget`, which told story of a middle class man Harish Arora, who attempts to portray the way a common man in India, manages his monetary requirements. The programme was designed to make viewers understand the implications of the budget and how a major exercise like the budget can impact our own household budget.
Zee networks are the largest producer and aggregator of Hindi programming in the world, with more than 30,000 hours of original programming in the library. And here comes from this network an exclusive Business channel, Zee Business, which was launched in November 2004. The channel is a free-to-air channel. The 24-hour business news channel is in Hindi and is targeted at the masses, along the same lines as Zee News, the general news channel.
The channel is India`s first Hindi business news channel positioned distinctly as a personal finance channel. It caters to an audience, which is hungry for business news in a clutter-free style, and in an easy-to-understand language. The content of the channel lives by `Aapka Faayda` - meaning profit, gains and money for the viewer.
Initially the channel had some problems from the distribution side but things have now improved. Zee Business will break away from the current clutter of business news channels. The programming of this channel, as the name suggests, focuses on business. Zee Business has `Shri 420 Treasure`, `Bazar Hafte`, `101 Ideas`, `Biz Yatra`, `Wheelocity`, to name a few. The content is backed by extensive research and each programs on the channel is designed such. Zee Business has attempted to break the traditional mindset of a business channel. Zee business is all set to launch two new shows, `Zindagi Live` and `Mobile and More`. `Zindegi Live` is the first combo show on lifestyle, shopping, careers, informed spending and infotainment. `Mobile and More` is dedicated to the growing mobile handset market and seeks to inform viewers and help them chose a handset of their choice and in their budget.
Not quite many, but the channel has won some big awards. Zee Business has won the coveted Consumer World Awards in 2006 for the "Best Business News Channel" for two years running. In 2006, Zee business itself announced the Zee Business M-TECH Pinnacle Awards, a national level initiative to institutionalize and recognize excellence in the realty sector, construction industry and its various dimensions. These awards have 23 categories from the construction, building and allied industries in real estate. It recognizes talent for contribution in technical, creative and individual achievements.
Zee Business` auto show `Wheelocity` had won the best business show award from the Association of Business Communicators of India in 2007.
