Sahara Filmy is one of the filmy channels that were telecasted for the first time in February 2006. Though a completely filmy channel in spirit this channel has been known for some of its humorous programmes as well. Owned by Sahara One Media and Entertainment, this channel has been one of the key channels which has attracted a huge number of people in its first month and half. However it may take some more time to be one of the leading channels for entertainment. Along with its popular movie tracks this channel also includes some popular programmes like Aaj ki Filmy Khabar, Bathroom Singer, Filmy Hot Break, Filmy Stock Exchange, Kya aap Panchvi fail champu hain? Meri Bhais ko Anda Kyon Maara? and Rocky`s 99 which are broadcasted live from India.
Sahara Filmy is one of the encrypted Hindi movie pay channel which has tried to redefine the making of Hindi movies so that it is easily accepted by the viewers. This channel has made all efforts to redefine movie presentation which shall be accompanied with fun and irreverent original content. With its new packaging style accompanied with unique movie presentation the channel largely aims at delivering a stress free, full of fun entertainment for its viewers. Within its programmes Sahara Filmy include a mix of movies, both Hindi as well as Hollywood dubbed movies among which it primarily includes contemporary Hindi films from all genres. It includes daily movie shows which are mostly oriented towards the festivals and specific occasions keeping the viewers` and advertisers` preferences in mind. As such the channel has divided its popular movie slot into three major shows that telecast the latest and blockbuster hits. These are Sunday Super Cinema, Saturday Blockbuster and One Break Movie etc.
Sahara Filmy till now has telecasted some of the blockbuster as world premiers like No Entry, Guru, Khosla ka Ghosla, Umrao Jaan, Dor, Gangster, Khamosh, Fareb, Jo Bole So Nihal and few more feature films since its launching. In recent days it has also aired some more super hit feature films like Ghajini, Singh Is King, Jane tu ya Jane naa, Golmal returns , Bhootnath, Sarkar Raj and many more. Overall Sahara Filmy tries to make the experience of movie watching a lot more exciting and interesting as compared to other movie channels. All the packages that include channel IDs, Aston and Action windows are created afresh so that justify and remain relevant for the regular slogan of `Ma kasam, Filmy Hai`.
Thus, Sahara filmy along with other filmy channels has made full efforts to entertain people of India in its true spirits. Movie being an integral part of Indian society has been well expressed with these channels.
