IBN 7 is a leading Hindi news channel that was launched on 15th August 2006. This channel claims to completely transform the television news space in the country. IBN 7 promises to symbolize the spirit of `whatever it takes`, the same spirit that has made CNN-IBN the country`s number one English news channel. With a tag line of `khabar, har keemat par` or `news at any cost` which means News, no matter what the odds, News, no matter what it takes, this channel came into existence by merging the already existing Channel 7 with CNN. This gave a new name and spirit the channel that is now popularly known as IBN 7. This channel has been able to gain a lot of popularity among the Hindi Journalists.
IBN 7`s greatest USP is its synergistic relationship with CNN-IBN and the Television 18 network, giving it a cutting edge in getting the news and telling it as it happens. The channel is a combination of Hindi journalism with the sophistication of English making the channel a world class, hard-core news product. The channel is backed by a strong force of 4800 news professionals in India and spearheaded by the stars of TV news journalism. With some of the famous journalists like Rajdeep Sardesai and Ashutosh, IBN 7 has set its bureaus in every state capital and broadcasting centres in Delhi and Mumbai. It also collects news from other channels like it collects news from TV 18 while it receives political news from CNN-IBN, business news from CNBC-TV18, and the consumer angle from CNBC Awaaz. IBN 7 is dedicated to pure, relentless journalism that promotes the cause of the common man.
IBN 7 within less than a year since its inception IBN 7 has been responsible for numerous exclusive and groundbreaking stories and has been successful in earning a significant name for itself in the Hindi News channel section. These stories have been unique and meticulously researched with members of the IBN 7 team while putting themselves in danger to reveal the truth.
As a result of its dedication to providing its viewers revolutionary, investigative stories, IBN 7 has been steadily climbing the charts and gaining in its market share. The market share of this channel has risen to 14 percent of the Hindi News market share in India. Among other programmes this channel has been able to locate some of the major scams of India in which it gave exclusive coverage on the money-laundering racket; the passport scam, revealing how easy it is for anyone, even a listed terrorist, to get a passport made and visas issued. Operation Kama Sutra shed light on so called sex experts who gain pleasure out of conning people; BJP- CD, a revolutionary story whose revelations have questioned the integrity of the largest opposition party; among many others. These stories have been unique and meticulously researched with members of the IBN 7 team in many instances putting themselves in danger to reveal the truth. At IBN 7 the credibility and accuracy of the stories are assured.
IBN 7 as such can be regarded as one of the leading Hindi news channel which has tried to drive out all the major hidden news of India which is usually covered within some of the special programmes of the channel. These programmes include Speed News, Agenda, Danke Ki Chot Par, Mudda, Top Drive, Citizen Journalist, Hot Seat and Zindagi live which has been able highlight all the important news of India.
Thus IBN 7 has also been one of revolutions within the Indian news channels that has helped to raise consciousness among the people of India towards reality.
