Anita Dongre is the brand designer, who has journeyed the forte of excellence; Anita Dongre has been at the vanguard of the Indian Fashion scene for over 20 years. Widely acknowledged and highly esteemed in the Indian fashion fraternity for her vouchering unrelenting passion and inexhaustible ingenuity and creative extravaganza, Anita has slowly but surely carved her own alcove and substantiated slot and created an empire that any designer would only dream to accomplish.
From runaways and award shows to premieres and award shows to premiers and movies her designs have graced the countries most elite and celebrated personalities from all walks of life. With five inimitable tables, Anita Dongre is one of the most recognized and well known designers creating staple designs for the modern cosmopolitan go getter women. Fashion is all about elegance, style, comfort and attitude. It need not be loud or outrageous, changing drastically every season but definitely attuned to the culture and the mood of the individuals.
Anita`s inimitable creations have graced award shows, global red carpets, international catwalks and the pages of many a glossies, alike. Adorned by some of the foremost celebrities in the country both on and off screen; her name has become synonymous with calibre of unmatched quality, taste, class and distinction. She liberated women from the straitjacket of traditional tailoring and introduced them to the pleasures of casual chic. Anita is not a woman given to flamboyant emotionalism.
Work of Anita Dongre
From prˆt to couture, traditional to contemporary, classic to avant-garde and "desi" to global, Anita Dongre`s creations bear a mark that is distinctively her own. Today, the designer has to her credit six very unique, very individual brands under her fashion umbrella. Her signature labels include Anita blendes wellness and lifestyle management.
Even if not for the many achievements, awards and accolades that she has accumulated over the years. Just for her tenacious ardour, zealous creativity and enduring romance with her vocation, Anita Dongre, inarguably, is one Indian designer who truly stands in a league of her own.
From Pret to Couture, Traditional to Contemporary, Classic to Avant Garde and desi to global her creations bear the testimony that is distinctively her own. Her tenacious ardour, zealous creativity and enduring vocation have led her to be what she is.
