Zindagi TV is an Indian Entertainment Television Channel owned by the Zee Entertainment Enterprises. It was launched on 23rd June 2014 with the promise of bringing the best shows from across the world to Indian Television. It has syndicated content from various countries including Brazil, Pakistan, South Korea, Turkey and Ukraine. Zindagi TV became the first ever General Entertainment Channel (GEC) to air syndicated content from Pakistan. The channel also embarked a new beginning for cultural exchange between India and other nations.
Programmes on Zindagi TV
Programmes on Zindagi TV were very well received by the Indian audience. Its syndicated Pakistani soap opera, “Aunn Zara”, premiered on 23rd June 2014, the day the channel was launched. In May 2015, Zindagi TV launched two lifestyle shows of American origin, dubbed in Hindi. They were “Simply Beautiful”, a health and beauty tips show hosted by Roni Proter, and “Nirmala’s Spice World”, a cookery show hosted by Chef Nirmala Narine. The channel also launched its first original Indian production, “Shukriya”, a reality show, in August 2015. Shukriya provides a platform to common people to come on television, share their personal stories, and say ‘Thank You’ to their dear and loved ones.
Following the 2016 Uri terror attack, Zindagi TV removed all Pakistani shows from their line up.
Zindagi TV became a digital only channel from July 1, 2017, with the content becoming accessible only on ‘OZEE’ App. With the launch of ‘ZEE5’ App, Zindagi TV has been rebranded as ‘Zindagi Digital’ and streams digital exclusive international shows from Turkey, South Korea, Spain, Colombia, Ukraine, Pakistan, Brazil, etc. in 12 major languages from February 2018.
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