(Last Updated on : 02-06-2017)
Advertising Photographers in India are concentrated themselves in promoting a brand and its products. The ideal advertising photographer
has the necessary knowledge of using the right techniques and equipment of photography
that is best suited for advertising any product. The best advertising photographer knows how to best convey the targeted advertising message to the audience. Here are some of the best known advertising photographers.
Popular Advertising Photographers
Below is a list of popular advertising photographers in India, who have proven themselves in the field of advertising photography
: He is associated with Getty Images and has served clients from different corners of the world. Ritam Banerjee is a very talented photographer who is based in Mumbai
. Despite still photographs, he also shoots commercial videos. He has photographed for advertising products from varying industries
: Jatin Kampani is one of the best advertising and fashion photographers
. Jatin Kampani rose to the limelight with his campaigns for different brands. Jatin Kampani is also the first Indian to feature on the Lurzers Archive.
: Vikas Dutt comes from one of the oldest cities of India, Varanasi
. He is very passionate about photography and draws encouragement from life for photography.
: Amit Dey is a very all-round photographer, who has made a mark in the advertising business. He loves to try-out with different styles and techniques
, instead of sticking to just one variety.
: Saurabh Dua is a natural advertising photographer, who shuttles between New Delhi
and Mumbai. He has famous clients from India as well as abroad. He has received both, national and international awards for his amazing work.
: Karthik Srinivasan, from the South India
, is one of the most talked about advertising photographers at present. He has clicked photographs for some of the famous brands. He has also photographed for the leading advertising agencies of the country.
: Sandesh Jayakar is an award winning photographer, based in Mumbai. His signature photographs replicate a combination of emotions, elegance, drama
: Munish Khanna is recognized in the photography journey as one of the most versatile and innovative photographers of both advertising and wedding arena. With a degree
in Applied art
(Photography) from College of art
and Digital photography training in New York, Munish Khanna continues to work on complex assignments in fields which are as varied as fashion
, advertising, food
, interiors, jewellery
, people, art and celebrities.
Here the advertisement photography is one of the forms of mass re-production in India. It is because the Indian market is a gradual epitome of brand promotion. The advertisement photography was seen as a suitable means by the advertising agencies. It helps to promote the spectacle of commodities which can also be referred as the commodity fetishism.
The advertisement photography has given the parallel ascent of picture magazines, illustrated papers and entertainment weeklies, by the inter-war period, arresting photographs accompanied by text became part and parcel of print media with huge audiences. This led to a form of new visual culture
other than cinema
s which gave rise to celebrity, advertising and entertainment culture across the modern, developed and developing nations of the world.