Career of Anamika Khanna
Her tryst with design and style took off with the Damania Fashion Award in the year 1995 which jumpstarted her career and even led to the establishment of the brand and label "ANAMIKA KHANNA". Her all devouring inspiration, at least in terms of silhouettes, seemed to come directly from Mughal royalty. Such is the grace such is the poise, the unfaltering affability and decorousness in the sphere of simplistic subtlety. Grandeur is her motif all etched about on the basking fabric body of her creations. Her knowledge is updated from time to time giving her works the needed fluid treatment that it deserves. Therefore her works are devoid of static styles, heavy, portrait-style clothing pieces. Be in the use of fabric or with edited down embroidery she is the mistress of style.
Her look is global with ethnic wear and Indian craft as her mainstay. She is of the notion that fashion is all about reinventing oneself and resulting into grunge-ethno-preppy mish mash. She has had delivered one of her strongest bodies of work to date in a luxury collection for Couture Week, shown off-site at the Evoluzione store. Kashmiri embroidery, zardosi, parsi gara...all co-existed happily in one collection. It was a celebration of craft, couture-style.
Anamika Khanna's designs are traditional and yet contemporary and through them, she pays tribute to the modern Indian woman who knows her mind - and is not afraid to say it out loud. As she connotes "Today's woman speaks her mind through her style statements. She knows how to dress up beautifully and look elegant in any attire," Khanna explained. "My line is for all those elegant women who believe in luxury, elegance and the grandiose," she added.
Contribution of Anamika Khanna
Known for continually pushing the fashion envelope the eclectic dresser is currently one of the most sought after brand in the Indian fashion circuit as can be adjudged from the crush of the cooing buyers lining up for her shows. She is in sync with the emerging consciousness for the universal fashion transcending borders thus attempts to keep abreast. Her creation bear the testimony of Khanna's signature floor-length jackets and waistcoats, something she knows how to mix into traditional clothing like no other Indian designer. She feels one must retain ones own look expressing his or her individuality and not just jump the bandwagon and start chasing the flowing trends. Reinvention of oneself is but her keyword to fashion, the mantra for style. The Anamika Khanna look is simple, subtle yet innovative. She is one designer, who has been dioptrically drawn to inherently utilitarian roots reminiscent of the homeland, the roots that call one to. Strictly conformist to the non conformist way, her style is all about individuality.
For her it's about being sensuous in the most simple and serene way. Anamika weaves together a timeless Indian heritage accompanied by a modern, eclectic touch. She has taken Indian fashion global with her craft and is a known name at the Paris Fashion Week and trade shows in London, Singapore, New York and Los Angeles.
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