(Last Updated on : 22/02/2012)
STAR One was a 24 hours Indian satellite television channel in Hindi language that mainly broadcasted entertainment based shows. It was based in Mumbai
and was launched on 1 November 2004. Its introductory show was Remix. STAR One unleashed the next generation of Hindi entertainment with an innovative, diverse mix of programming and cutting edge production values. Their target audiences were the urban, upwardly mobile Indian audiences. STAR ONE boasted an array of original programmes across a range of entertainment genres- comedy, drama, and action- thriller, youth, lifestyle and game shows, as well as original made for television movies. STAR ONE was available in the following markets namely India, Middle East, The U.S. and Hong Kong.
Star One was launched in India in the year 2004 with its show, Remix. Its two signature shows, Nach Baliye and The Great Indian Laughter Challenge, were featured regularly among India?s top 50 cable shows. Another widely popular programme, Koffee with Karan, engaged viewers with entertaining and insightful chats of Bollywood. It was a talk show greatly, appreciated by viewers abroad. And another show named the Great Indian Laughter challenge featured various stand-up comic talents in India. In the UK version of Star One was launched in the year 2006 and in 2007 it was launched in Hong Kong.
Later the STAR network broadcasted over 50 services in seven languages and offered a comprehensive choice of entertainment, sports, movies, music, news and documentaries. Between Star One and Star Plus, the operation was very clear. Star Plus is family and fun and Star One was metro youth oriented channel. So Star One was clearly targeted at Mumbai
and other metros, focusing on the youths within the age group of 15- 35. Star One?s prime time started at 8 pm. Star one had shows like Remix, which was about youth, angst and rebels. The rebelliousness is niche, which is very urban metro. The biggest shares for Star One came from Mumbai 15- 25.
Star One was the first to introduce the concept of a marathon run for a serial. Weekly comedies like Saarabhai Vs Saarabhai and Instant Khichdi were aired throughout the day, every Sunday drawing viewers in considerable numbers. But it was with The Great Indian Laughter Challenge, which cut across age groups and class that the channel created deep pockets. The laugh-riot grabbed eyeballs luring audiences away from Sony and Zee. The laughter show opened with a 2.7 TVR and went on to garner a high of 13.5. With this and also the success of Nach Baliye, the channel changed its profile and it no longer was restricted to the ABC class in the 15-34 age groups. The channel had also bought the rights for the American series Desperate Housewives, the native version of of the series was supposed to be created by Ekta Kapoor
The channel gained popularity with shows like Remix, Instant Khichdi, Shh Phir Koi Hai
, Special Squad, Dill Mill Gayye, Hotel Kingston, Miley Jab Hum Tum, The Great Indian Laughter Challenge, Rang Badalti Odhani, Geet Hui Sabse Parayi, Nach Baliye, Sarabhai vs Sarabhai, Yeh Tera Ghar Yeh Mera Ghar and most recently Pyaar Kii Ye Ek Kahaani.
The popular Hindi channel STAR One finished its operation on December 18th 2011 and was later re-branded and re-introduced as Life OK, which was a completely new Hindi entertainment channel. This Indian satellite television channel is owned by STAR TV Network and is distributed worldwide through Fox International Channels. Some the major shows on Life OK includes Amrit Manthan, Dil Se Di Dua - Saubhagyavati Bhava, Main Lakshmi Tere Aangan Ki, Meri Maa, Tum Dena Saath Mera, Devon Ke Dev - Mahadev, Hum Ne Li Hai- Shapath and others.
STAR One ended its final 2 shows, namely Geet Hui Sabse Parayi and Pyaar Kii Ye Ek Kahaani before the commencement of the new Life OK channel, which was launched on 18th December 2011.