(Last Updated on : 12-08-2014)
Red FM, India's fastest growing radio station is broadcasted at 93.5 megahertz. A consortium of Arjun Rao and Sun TV Group owns Red FM with marginal interest by Astro, Malaysia and NDTV. Launched in 2002, Red FM first started round the clock operations in the major metropolitan cities of India, firstly in Mumbai, and then followed by Delhi and Kolkata in 2003.
Red FM is one of the first stations to go on-air during the first phase of privatisation of FM radio business. Red FM began with the tagline 'Asli Masti', later in 2005, Red FM was re-launched with a brand new philosophy and attitude of "Bajaate Raho!" along with a music approach of playing only Super Hit music. The play list chosen by Red FM is based on the internationally successful CHR (Contemporary Hit Radio) format.
Today, Red FM has earned great acclaim for its 'Bajaate Raho!' attitude that is embedded in its programming philosophy and noticeably displayed by its RJ's who besides playing hit music, passionately take up relevant issues that effect people on a day-to-day basis and execute interactive programmes. Red FM is now recognised as the 'Station for Expression' for the common man. Red FM additionally strengthens this brand outlook by utilising pioneering and novel media to reach out to its listeners at various touch points in their regular schedule.
Red FM was declared as Mumbai's most heard radio station, in comparison to other cities. Red FM also boasts of the best repertoire of talented and award winning RJs, including RJs like Malishka and Mantra. The RJ's not only does the anchoring of the radio shows, but they also participate actively in programming details and designing. Red FM was said to be the first fully formatted Contemporary Hits Radio (CHR) station. The station only plays the latest Super hits that are selected using Digital Music Testing (DMT) and tests more than 600 songs every quarter. Thus the secret of Red FM sounding fresh as ever, is probably its unique song selection process.
Red FM has earned 35 awards to its credit including the ERA for 'Best FM Brand' and EMVIES for the Best Media Marketer. A host of other awards like 5 AAAI advertising awards, 1 ABAY, 1 OAC, 10 RAPAs, 3 EMVIES, 14 ERAs and 1 Promo Power are also dedicated to Red FM. The On-Air content of Red FM revolves around the Best of the world of Bollywood, Cricket, and Local events and other social issues. The declared promise on RED FM is that every song is a super hit. All the music is researched to deliver on this promise. With the best talent in Indian Radio, innovative shows like "Red FM Cricket Masala", Red FM Filmy Fry and Super hit Movie associations; Red FM is adorned to set the benchmarks in the industry.
The tremendous success of Red FM and the accolades won by the station stands testimony to its huge popularity across the nation. Red FM is clearly consolidating as the most heard radio station, in Mumbai, based on the RAM research.