Indian television serials are dearly loved by the TV watchers. They are telecasted in different languages through out the country depending upon the region. The Indian television serials deal with different messages and themes for the society, or at times they are merely entertainment. Comedy, family relationships, social issues, mythology, children`s shows, patriotism, reality shows etc are the few popular themes around which the Indian television soaps revolve.

Hindi Television Serials
Hindi serials in India are however the most popular ones in Indian Television. Serials like Buniyaad, Hum Log and Deewar created an aura of popularity for Indian television serials. With the coming up of a large number of channels through cable network, the exposure and expanse of television serials in India also increased. One of the most prominent names in the field of Indian Television is Ekta Kapoor who is regarded as the queen of Indian television serials, launching her K series with Kyunki Saas Bhi Kabhi Bahu Thi, Kasauti Zindagi Ki, Kkusum, Kahaani Ghar Ghar Ki and Kasam Se. Other than the mentioned ones, there are many more popular Indian television serials like Saat Phere, Maayka, Balika Vadhu, Mata Ki Chowki, Pratigya, Chand Chupa Badal Mein, Tere Liye, Maryada, Ye Rishta Kya Kehlata Hai etc.

Several Television Channels
There are several English serials which have also gained and still gaining immense applause from the Indian audience, owing to their global backdrop. After the regional network started on Indian television, several channels were launched that catered to the needs of local audience. Kannada serials reached out to its audience through channels like DD Chandana, Zee Kannada, ETV Kannada, Asianet Suvarna, Udaya and Kasthuri TV.

A number of Tamil serials are aired in the regional channels like Star Vijay, Sun TV, Jaya TV, Kalaignar, Raj TV and Makkal. These Tamil serials are sometimes translated in Hindi and aired in national channels.

Popular Serials on Television
The Telugu serials enjoy a wide group of transmitters. The Saptagiri channel airs popular serials, namely Ruthuragalu, Manishi and Hima bindu. Nishabdam is a popular Telugu serial aired on ZEE Telugu. The Malayalam serials can also be seen on channels like Surya, Kairali, Asianet, Jeevan, Jaihind and Amrita.

Indian Television is a vast diaspora of entertainment, movies, news and music. However, Indian television serials have earned a great success over the others for various concerning factors including show subject, casts, continuing episodes, time slot and so on. The Marathi serials are particularly aired on ZEE Marathi, Saam Marathi and Star Pravah channels. Similarly Gujarati serials have its own set of channels to reach out to its local audiences. The Indian television serials have gained fame in every form and thus created a massive competitive market on the basis of TRPs.

The Urdu serials like Mehfil-e-Mushaira, Aao Urdu Seekhein, Guftgu, Hamare Masail, Zaban Pe No Lagaam and Hum Honge Kamyaab are some of the popularly viewed Indian soaps.

Punjabi serials have achieved great status in the northern parts of India. Soaps in India like Shree, Naaginn, Teen Bahuraniyaan and Rakhi are popular with the Punjabi audience. Oriya serials mainly revolve around the religious connotations of the state and also its tradition, through channels like DD Oriya, O TV and ETV Oriya. The Assamese serials are well-known for depicting their colourful social life, across DD Northeast channel.

The serials are telecasted after a full fledged survey of the preference of their target audience. For instance, the family dramas are mainly aired during the afternoons and in the evenings, while the comedy shows are telecasted at teatime. Thus, the Indian television serials hold a special place in the hearts of dedicated television lovers in India.