(Last Updated on : 22-05-2017)
Fashion Photography in India emphasizes clothes and other fashion products in exciting and brilliant ways. Fashion photographers
work directly with models
and fashion designers
to conceptualize and shoot photos that display case fashion
s as successfully as promising.
With the growth of advertising and the mass media
, fashion photography has become a profession with great commercial value. Fashion photography is devoted to displaying clothing and other fashion items.
Role of Fashion Photographer
Fashion photography is a type of photography
which is dedicated to exhibiting clothing and other fashion things. Fashion Photography is frequently conducted for advertisements of fashion magazines such as Vogue, Vanity Fair, or Elle, or advertising clothes
, fashion brands etc. The fashion photographer desires to create a link with the models and make them feel at ease at first. Fashion photographers must have a creative eye and pay close attention to feature. Fashion Photographers also need to be familiar with different fabrics
, designs, and textiles
and understanding of how to capture them in the most interesting way possible.
The objective of the fashion photographer is to show up the clothes or accessories
when photographing a model or a mannequin. Fashion photographers may work for fashion publications or fashion journals. Management of photography aides and fashion stylists are also an element of a fashion photographer's responsibilities. Fashion photographers are responsible for the management of the entire fashion photography production, from makeup to hair styling, apparel and lighting. The role of a fashion photographer is to make sure the ultimate photograph of the product meets the satisfaction of the publication or the client.
A fashion photographer has to understand budding fashion trends
, photographic trends and the fashion realm.
Career in Fashion Photography
Fashion Photography has appeared as a promising career option
in the modern times. The major function of fashion photography is to endorse or promote fashion clothes or accessories. Famous designers and fashion houses regularly demand artistic fashion photographers to improve the impact of their innovative works. These photographers work with models and click pictures of designer accessories in the studios and shops as well as throughout fashion shows
Generally fashion photographers work under professional studios or freelancers employed by fashion houses or advertisement agencies. They can work for newspapers
, magazines and even big departmental stores. Today, experienced fashion photographers, who have a strong background in graphic designing, are in high demand for a number of appealing websites. Most fashion photographers, though, have a preference in freelance work. The bright career of the fashion photographers can facilitate them expand into a different opportunity of freelancing work or by opening an individual studio.
Educational Qualifications for a Fashion Photographer
The most significant advantage for a flourishing career in fashion photography is a portfolio of work which emphasizes both technical photographic skills and an exclusive, artistic outlook. A career in fashion
photography needs awareness of technical elements of photography, as well as lighting, sharpness and composition, and knowledge of fashion and photographic developments. They also must have well-built interpersonal skills because fashion photographers often lead teams of stylists, make-up artists and other fashion professionals. Most employers do not need a fashion photographer to have a proper college
education, although photography classes give the photographer an edge in the job market. Many fashion photographers become skilled at through working with experienced photographers.
Fashion Photography Institutes in India
There are many certificate and diploma courses in photography
in India. Beside these, very few colleges offer the bachelor degree
in fine arts
and photography. Some of the institutes of Photography
are Academy of Photography, Rabindra Bharati University
, Kolkata; Bhartiya Vidya Bhavan, Gandhi Marg, New Delhi; Film and Television Institute of India
; Mass Communication Research Centre, Jamia Millia Islamia, New Delhi; National Institute Of Design, Paldi, Ahmedabad
; National Institute of Fashion Technology
, New Delhi; JJ School of Art, Mumbai; College of Art
, University of Delhi
, New Delhi; and Jawaharlal Nehru Technological University
Popular Fashion Photographers
Fashion photographers are commissioned for a variety of publications, ranging from mail-order catalogues and websites, to high-fashion magazines and Sunday supplements. Their functioning methods, as well as the resourceful skills required, vary consequently. Some of the popular fashion photographers are as follows:
Tarun Khiwal: He is without any doubt, Indias most celebrated name in fashion photography. Tarun is the first and only Indian to win the Hasselblad Masters Award, as well as the only Indian whose work was featured in the esteemed Broncolors Annual Calendar in 2012. His work has also been featured in a New York photography exhibition 'The Reflected Eye'.
Jatin Kampani: Jatin has been listed among 200 Best Ad Photographers Worldwide and has been attributed in top photography journals and fashion magazines around the world. He has also won a complete bunch of awards at prestigious international forums.
Tarun Vishwa: Vishwa has photographed some of the best beauty and fashion campaigns and is recognized for his advertisements that are dazzling page spreads.
Atul Kasbekar: This Mumbai-based personality photographer is best known for his sultry Kingfisher calendar shoot. He owns the celebrity management company called Bling!. He has worked with big brands for their advertisements and other campaign shoots. His agency has represents leading B-town stars as well as Shahid Kapoor, Deepika Padukone, Farhan Akhtar, Vidya Balan, Sonam Kapoor and Abhay Deol.
Dabboo Ratnani: Dabboo Ratnani is perhaps the best fashion photographer theres ever been, and is loved by the glitterati as well. He is the last frontier on the gateway to filmy photography.
Arjun Mark: His photography skills won him the honour of being on the jury of WPGA (Worldwide Photography Gala Awards) with the likes of David Zimmerman. He has also won some awards and features on the list of top 200 photographers of the world.
Avinash Gowarikar: Avinash Gowarikar is a foremost Indian Fashion, Film and Celebrity Photographer with outstanding skills and dedication to photography. Avinashs body of work includes an array of personalities from Amitabh Bachchan to Arjun Kapoor, from Hema Malini to Sonakshi Sinha and from Ustad Zakir Hussain to Sachin Tendulkar. He has shot for clients from PETA to DDécor and editorials for Film fare.
At present, fashion photography is rising star in India, drawing large crowds to exhibitions and appealing more collectors. It is becoming popular among the youths as a career option. Social media is giving modern fashion photographers a far better profile. With the outburst of fashion blogs and other social networking sites, fashion photography has become the new visual language. Fashion photography has also become progressively more smart investment. Fashion photography is also more renowned as an immense part of the fashion industry today.