Indo-Asian News Service has made a benchmark in the domain of knowledge resource and publishing outsource for clients in India and also overseas. IANS is the brand name of IANS India Pvt. Ltd., which is an independent and integrated media company with no affiliation with any major business house, political or ideological group. The media functions by professionals with long years of experience and with a collective vision of carving a niche in quality of content and product in a media scenario that is getting more and more crowded with new names inflowing the print, electronic and web space.
Indo-Asian News Service (IANS), formerly known as India Abroad News Service, was instituted in 1986 to act as an information bridge between India and North America and chronicle their growing ethnic, business and cultural links. It was this two-way information flow, gradually spanning other regions of the world, which has been at the conceptual heart of the present day IANS. With time, it has evolved as the preferred content provider to ethnic Indian and South Asia-focused publications and websites around the globe.
News Service provided by Indo-Asian News Service has carved a niche for itself not only in India, South Asia and the large Indian diaspora spread across the world. This agency is globally accredited for its news and features that are of interest. However, its function of reporting in India covers the area of geopolitics, economy, culture, society and national aspirations. IANS has broken the barrier of often clichéd and stereotyped reporting, with objective and unbiased news, views and analyses that portray the country, and the region, in a global perspective. Over the years IANS reporters have provided abundance of hard-hitting stories and conducted many sensational interviews. The daily output of high quality, diverse and reliable content of Indo-Asian News Service is presently increasingly sought out for subscription by media organisations, both inside and outside the country.
The service of Indo-Asian News Service offers a cost-effective support system to international media organisations, think tanks, institutions, overseas missions and multinational companies. News features and views from the subcontinent reach subscribers immediately through the Internet and serve as a powerful information and interpretational backup for all those based in India or dealing in various ways with India and South Asia. While IANS is mainly known as a wire service, one of the main reasons of its growth has been in an area of activity not usually associated with a news agency, i.e contract or custom publishing. Indo-Asian News Service not only provides content to newspapers outside India but has connected contemporary technology and its expertise in the area to create and present content as well, including newspapers, periodicals and magazines that are outsourced to it at a fraction of the cost.
The publishing division of Indo-Asian News Service currently produces newspapers, periodicals and journals for clients residing in the US, Canada, Britain and the Gulf, besides India, not just in English but also in other Indian and foreign languages. The wing of Indo-Asian News Service Solutions provides all solutions needed for the development of an Internet strategy. This division blends design, technology and marketing expertise to create a Web presence that delivers the results the client is looking to achieve. The website designers of IANS collaborate with the technology group to create a personalised website that is graphically superior and functionally advanced.
Indo-Asian News Service Mobile is another innovative wing to meet the emerging requirements of the new media. It is one of the first news agencies to harness cellular technology to launch Content2Mobile operations on both news and information domains. This service is available in English, Hindi and also other languages. In 1995 launched its Hindi service. Presently, almost all the leading newspaper houses are the subscribers of IANS. The list of its subscriber further encompasses popular websites and other news outlets in Hindi. In 1998 IANS created a new ground with the launch of an Arabic Service for the Gulf and the Middle East.
The team of Indo-Asian News Service includes competent journalists and eminent contributors, who are some of the best in India, producing a steady output of news, features, situationers, analyses and commentaries. The subjects covered by these journalists include politics, strategic affairs, foreign policy, science, corporate affairs, health, environment, energy, aviation, technology, the arts, entertainment, literature, social trends, human interest, religion and sports. In many ways, Indo-Asian News Service is a trailblazer in the field it is working.
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