Zee Studio - Informative & researched article on Zee Studio
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Home > Movies & Entertainment > Indian Television > Indian Entertainment Channels > Zee Studio
Zee Studio
The channel caters primarily to the SEC AB, 15-34 years audience whose propensity to spend is high.

Zee StudioZee Studio is a 24-hour English movie channel. It has gained a good reputation for bringing the best Hollywood movies to India, Bangladesh and the Maldives. The channel caters primarily to the SEC AB, 15-34 years audience whose propensity to spend is high. Zee Studio has access to more than 4,000 film titles of MGM. The movie genres in this channel ranges in fixed time and theme slots from Romantic Mondays, Thrilling Thursdays, Man Fridays, Movie Marathon on Saturdays and movie festivals on Tuesdays and Wednesdays.

 An Ideal HusbandTrying to differentiate the choice of its movies from the rest, Zee Studio has been re-positioned as a movie channel, which offers `serious quality films` and does not necessarily showcase films, which have been hits at the box-office. As part of recent initiatives the channel has broadcast movies that have an excellent star cast but have not had a theatrical release in India. Movies like If Only, The Martins, Greenwich Mean Time and An Ideal Husband are examples of such. The channel was launched on March 15, 2000 as Zee Movies . Zee Studio underwent a name change when Sony Corporation bought its joint venture partner, MGM. Zee Studio had acquired an enviable library from MGM. It is getting slotted as the best English movie channel for family viewing.

Zee Studio, which has recently partnered with UTV-Palador, which presents a 360-degree initiative this summer called `Olive collection`. Under this collection, the channel will feature `Twin Peaks`, `Kansas City`, `Black Cat White Cat`, `Secret and Lies` and `Seven Samurai`.

(Last Updated on : 12/01/2009)
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