Anjana Bhargav started designing for her friends. With a formal degree in Textile Designing and Pattern Cutting with a French Instructor and a course from the prestigious St. Martins College, London, combined with an inherent sense of aesthetics, Anjana established Studio A, a design studio in New Delhi. She launched her first collection at a fashion show in 1994 with Bina Ramani, one of India's leading designers and pioneer of the Indian Fashion Industry. This was soon followed by a solo fashion show 'An Indian Summer', which was held at the prestigious UNESCO Hall in Paris. Since then, Anjana Bhargav has carved a niche, for herself. She is best categorized as a woman who designs for individuals with 'substance', she insists on designing "real clothes" for "real women".
Anjana has had several showings in Sharjah, London, Kathmandu and New York along with showings of her collections in New Delhi. Anjana Bhargav's clothes retail from The Anjana Bhargav Design Studio, M and S Design House in New Delhi, Mogra in Mumbai and the Westside chain of stores across the country. Anjana's formal wear designs are now available at the Westside chain of stores across India. She was nominated for the Lycra MTV Style Awards' 2003, for 'Breakthrough Designer of the Year'. Anjana designed and fabricated jackets for the prestigious PATA Conference for Delhi Tourism held in April' 2002 in New Delhi. Anjana emphasizes silhouette and is willing to take risks in the weirdest of circumstances and freakiest of stylistic gatherings. In one collection she mixes the fur and boots with her Indian outfits, to create a unique look. She has been a dreamer ever since her childhood. For her visuals are more important than words.
Anjana Bhargav label reflects silhouettes where each collection has an inspiration, with accessorized garments as her hallmark. Her collections present an exclusive range of embroideries on romantic fabrics, thus recreating the splendour of an ancient era. Her designs resurrect patterns and skills of ancient arts into the rhythm of modern life, keeping the accent always on comfort, wear ability and affordability. The penchant is always on minimalist styles that extend easy wear ability and understated elegance.
Anjana has also made a mark in the corporate sector by designing and fabricating uniforms for the ITC Group of hotels and Hotel Grand Intercontinental all across the country. She has also been actively designing for the Usha International group of companies. Usha International has the largest network of Usha sewing schools across the country. She has been commissioned to upgrade and develop the curriculum for the Usha International Fashion Institute.
Anjana's creativity is not restricted to fashion alone, but extends to interior designing as well. She has to her credit projects as diverse as private homes and farmhouses to commercial establishments including the revamping of the New Delhi Stock Exchange. Here again her designs reflect her creative yet practical approach.
Anjana's recent venture is Perfect 10, the complete personality institute, a first-of-its-kind, not only in the capital but also in the region. Perfect 10 is about grooming, appearances, conduct and a sense of style. Anjana's fifteen years of passionate involvement with lifestyle designing imparts a distinct and discerning touch to the Perfect 10 institute. Her shows also reflect her quest for individuality. In October 2000 she unveiled her Fall/Winter 2000 Collection paying tribute to mothers and daughters. Some of New Delhi's most distinguished mothers and daughters showcased her collections. In April 2000 along with the ambassadors of several countries, she organized a show where Latin American girls modelled her outfits for 'Udayan' a trust for orphaned and abandoned children.
Not merely celebrities, but individuals who are achievers like Arundhati Roy, Shahnaz Hussain, Dr. Kiran Bedi, Shubha Mudgal, Romy Dev, Feroz Gujral and Femina Miss India Asia Pacific first runner up Divya Chauhan, are some of her clientele.
Anjana's collection had tiered, layered and gathered skirts in georgettes; chiffon teamed with empire waist blouse, leg o'mutton sleeves with sensuous slits and asymmetric hemlines. The colours - maple greens, corals, whites and grays, peaches and pinks, came together in a pleasant melange of contemporary silhouettes.
The theme of this collection was western, but traditional Indian silhouettes like kurtas, achkans, Nehru collared jackets, appliqu‚ gave the clothes an essentially Indian look. Trousers were wider then most we have seen this week, with deep turn-ups. The culottes were innovatively cut with asymmetric hems plunging downwards at the out seam. In the next set Georgette achkans were teamed with cowl trousers which draped beautifully. A georgette sari was given a very contemporary urban twist with denim highlights.
This collection was inspired by life. Here, life was shown in its varied moods, Dark and Depressing, Loving and Caring, Gentle and Emotional, A spectrum that unfolds in fascination. The collection comprised of structured and unstructured garments to permeate the mood that life can be tough, disciplined, yet is interspersed with softer emotions and passionate moments. The USP of the collection is that it is an all season wear that transcends time and seasons. Thus, the choice of fabrics for the collection is eyewool blends interspersed with chiffons, laces and velvet trims. It comprises of asymmetrical garments that could be worn as separates to create, add value and complement any outfit.
Wills Lifestyle IFW 2006
The theme of the collection was The Shamiana - the Tent that covers the World. The Shamiana is a ceremonial tent that demonstrates an artistic continuity of tradition incorporating embroidered elements, intricate patchwork, geometrical shapes and bold colours. It reflects various moods from street celebrations to the glamour of the Indian wedding. It is this richness and simplicity that is the mood of this collection.
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