Eligibility for Bachelor of Mass Media (BMM)
Students from all streams can apply for the course of Bachelor of Mass Media. Students successfully completing their H.S.C. examination with a minimum of 50% marks in the field of Science, Arts or Commerce are eligible to apply for the BMM course. There is an entrance examination in which the prospective students need to sit for and qualify the test in order to get admission. However, the entrance test has been divided into three parts - written test, group discussion and personal interview.
Course Curriculum of Bachelor of Mass Media (BMM)
Bachelor of Mass Media or BMM includes 6 semesters. Since the programme is of three years, in the third year the students need to choose an area of specialisation from Journalism and Advertising. On-job training is also provided through internship in the second year of this course. Apart from these, seminars, group discussions and field visits are frequently undertaken in the BMM course. The subjects included in this course are divided into 6 semesters which are covered over a period of three years. These are mentioned below:
Semester I: Effective Communication Skills, Fundamentals of Mass Communication, Introduction to Computers, Landmarks to 20th Century World History, Introduction to Sociology and Economy.
Semester II: Effective Communication Skills, Political Concepts and Indian Political Systems, Principles of Marketing, Introduction to Psychology, Principles of Management and Introduction to Literature in English.
Semester III: Introduction to Advertising, Introduction to Journalism, Introduction to Public Relations, Introduction to Media Studies, Introduction to Culture Studies and Introduction to Creative Writing.
Semester IV: Mass Media Research, Organisational Behaviour, Understanding of Cinema, Radio and Television, Advance Computers, Print Production and Photography.
Specialisation areas in the Final Year
The specialisation subjects available in the final year of the course are:
Below menioned is the entire course allotted to the subject of advertising.
Semester V: Advertising in Contemporary Society, Copywriting, Advertising Design, Consumer Behaviour, Media Planning and Buying and Brand Building.
Semester VI: Advertising and Marketing Research, Legal Environment and Advertising Ethics, Financial Management for Marketing and Advertising, Agency Management, Principal and Practice of Direct Marketing and Contemporary Issues.
Mentioned below is the entire curriculum related to the study of Journalism.
Semester V: Reporting, Editing, Feature and Opinion, Journalism and Public Opinion, Indian Regional Journalism and Niche and Magazine Journalism.
Semester VI: Press Laws and Ethics, Broadcast Journalism, Niche Journalism, Internet and Issue in the Global Media, News Media Management and Contemporary Issues.
Career in Bachelor of Mass Media (BMM)
There are a number of career options after completing the Bachelor of Mass Media course. This course covers all the spheres of mass media. Students can start their career by joining TV channels as anchors and scriptwriters. They can also opt for reporting and editing in print media, electronic media, advertising and public relations. They can also be copywriter in any advertising agency and also work in various roles in any News channel.
Institutes Offering Bachelor of Mass Media (BMM)
Some of the colleges offering Bachelor of Mass Media course in India are RD National College and W.A. Science College, Mumbai, K.C. College, Mumbai, St. Xavier's College, Mumbai and Jai Hind College, Mumbai.