(Last Updated on : 04-10-2019)
Sweets and Salt are as diametrically opposite to each other as North pole and South Pole but they perform wonders when used on the taste buds, this delicate use of both the tastes in Mithais (Sweets Meat) and Namkeens (Salty Snacks) has made Haldiram's undisputed leader of the sweet industry. Haldiram is synonymous with sweet meat as Cadbury is to Chocolates. By default Haldiram's can be termed as "Taste of Tradition".
From a humble beginning in Bikaner in 1937 Haldiram's have grown phenomenally and are today an internationally renowned sweets meat manufacturer with chain of restaurants and is also on the verge of starting amusement parks. It is the flag bearer of the traditional Indian sweet, Haldiram's was started by Shri Gangabisanji Agrawal alias Haldiram Agrawal, who is the grandfather of Shri Shivkisan Agrawal, the man responsible for the success and fame of Haldiram's. He has made the brand a household name in India. Haldiram's products inherits the Matchless quality, zero impurity and world class packaging, efficient distribution network are the hallmark of each and every Haldiram's Product and to top it up the trump card of reasonable prices and efficient marketing strategy and the key to success. Headquartered at Nagpur the management at Haldiram's is quality conscious, no doubt Shri Shivkisan Agrawal always believes in superior input superior output. It has regional offices at Mumbai, Banglore and Chennai.
: Sky is the limit for Haldiram's and its product range. The sweet meat range consists of the famous Kaju Katli, Bengali Rasgulla, Cham Cham, Gulab Jamun, Raj Bhog, Kesar Anguri to name a few. The Namkeen (Salty range) consists of the famous Bikaneri Sev, Aloo Bhujia, Moong Dal, Khatta Mittha, Classic Dal, Cornflakes, Potato Chips, Moth and variety of Papads. Soft drinks (Sharbats) the range includes exciting flavours like the Royal Badam, Rose Squash, Orange Squash, Khus Squash & Thandai which serve as energy supplements and coolants, In addition Haldiram's enjoy a strong market share in Processed Milk, Bakery and Ice Creams.