Fashion Design in India - Informative & researched article on Fashion Design in India
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Home > Society > Indian Costume > Indian Costumes > Indian Fashion > Fashion Design in India
Fashion Design in India
Fashion Design in India is the stalwarts of trend setting which have had created a niche for themselves amidst the Indian populace.
 
 Fashion Design in IndiaFashion Designs in India are the anchor to the Indian style and identity which has had earned a global fame and name. Fashion design in India is indeed a genesis that have led to the commercialization of the ethnic craftsmanship; the spice of India.

They have indeed explored the rich crucible of Indian style and design celebrating the evolution of the Indian designer by portraying the innovative craftsmanship of the Indian designers. Fashion is a term used in relation to the latest and the most admired style in clothes, dresses, garments, textiles, cosmetics, etc. Fashion designers work with colours and fabrics.

They can specialise in leisurewear, women`s wear, children`s wear, knitwear, sportswear and many others. Fashion design is not restricted to fads, which is generally known as the current look or street wear. It covers everything from uniforms to headwear and is not restricted to western culture. Technically all clothing created for a purpose is fashion design. Fashion design dictates changes in clothing over time.

It is often and wrongly perceived that fashion design is restricted to high fashion and label names. Fashion Design grew from serving a practical purpose to a recognized form of art. Modern fashion design is roughly divided into two categories, Haute Couture, and Pret-a-Porter.

Haute Couture 2001-2002-Paris
The term "haute couture" is French and it means "high" or "elegant." Couture literally means sewing, or high dressmaking but it indicates the business of designing, creating, and selling custom-made, high fashion women`s clothes. A designer`s haute-couture collection refers to the creation of exclusive fashions made from stylish designs made to order for wealthy and high-status clients. Thus, it is meant exclusively for private customers and is custom sized, cut and sewn made from high quality, expensive fabric and sewn with extreme attention to detail and finish, often using time-consuming hand-executed techniques.

History of Fashion Design in India
The global platform has rendered the platform such that seeking inspiration from the West has been the watchword where the influential perceptions of fashion and style were tuned to that region`s historical and geographical shadows and the conscious effort to ignore the home grown offerings, that kept in a continuation for most of the design community in a state of confusion and bewilderment. There lies the unsaid pressure to compete with or in a flow follow international fashion trends out of the context of popular climate, physique and lifestyle of the domestic customer kept the designer labels on the peripheries in terms of business, while the media made demigods out of them. Even international designer brands from the west who viewed.

Virgin state of Indian market after capturing Japan and China strived to survive the local flavour and individualism of Indian customer and moved out lock, stock and barrel. Amidst dead stocks and waning media interest the Indian.

Trends in Fashion Design in India
Trends in Fashion in India are smeared with the rich tinge of various influences and the phenomenal dating zone of style and beauty amidst the Indian sub-continent. Luxury is directly proportional to the price and affordable luxury is somewhat of an oxymoron. High-end design mixed with high-street quality abolishes the line between inclusive and exclusive, and introduces fashion to the common mass.

When the whole point of luxury is quality, most members of society can`t afford the price of luxury goods, so the concept of a fashion democracy is to include all, and bring luxury names to the masses. Products produced in heaps may promote democracy, but luxury is not something that can be mass produced. True luxury exists in the story of a product, the hand-crafted elements and the detailed labour that created it, not in a factory where there are thousands of others exactly the same.

The evidence is visible all around interwoven in the land`s traditions and customs, in the sculptures of ancient temples, the frescoes of Ellora, the carefully styled hair, sensuous drapes, body adornments with jewellery, tattoos, piercing, reflecting the fashionable trends of that era. All of this has timelessly remained a reference point for artists and designers. The fluidity of soft un-constructed drapes like the Sari and the Dhoti, adapting gracefully to the user`s preference, is at once traditional and contemporary. The incredible range of intricately woven natural fabrics, with locally sourced yarns, organic to the weather is at the core of Indian fashion even today.

As also are the nature inspired motifs, printed or woven or delicately embroidered, with their timeless appeal.

Cultural democracy provides individuals with the opportunity to express themselves in various creative ways. Fashion provides a unique aesthetic out let for one to convey their personality and identity. The way we dress often organically fits us into groups or cliques that help further develop our values, lifestyle, and cultural position within society. It is a well-known fact that the Europeans came to India in search of spices and beautiful textiles, which ultimately resulted in the British Empire and their rule more by accident than by acumen.

After gaining independence in 1947 from the reigns of the mighty British, the Indians rediscovered themselves as amalgamation of the east and the west. Apart from using silhouettes from the traditional Mughal and Rajput styles, they borrowed silhouettes from the west unabashedly and felt proud to do so, they felt modern, and yet they wanted to stick to their roots. After more than sixty years of independence, Indians are more comfortable in their own skin and have realized the immense potential and the gold mine that they are sitting on when it comes to Textile crafts. This love for textile crafts can be seen in daily wear in India, people do not wear merely neutral colours, but they love vibrancy in colour and have a great taste for surface ornamentation.

(Last Updated on : 20/05/2013)
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