Popularly called the K-channel Star Plus was one of the first private TV channels to be launched in India in the year 1991, and has been immensely popular among the couch potatoes here. It has been India`s number 1 cable channel for six years. STAR PLUS regularly features the top 40 programmes on cable in India every week. STAR Plus is available in markets like Hong Kong, India, Middle East, Singapore, Europe, the US, Australia and New Zealand.

Prime time programmes on STAR PLUS consistently do better than other cable and satellite channels with the most popular programmes recording more than 50% of the viewership shares in Hindi speaking general entertainment markets. STAR PLUS dominates every entertainment genre and time band across the day. Today over 65 million viewers tune-in to STAR PLUS every week and spend almost twice the time on STAR PLUS than on any competition channel.

The programming of Star Plus consists mostly of family dramas, which mainly boast female protagonists and mother-in-law and daughter-in-law relationships in joint families. The channel is also known for bringing in a revolution in the Indian television world with new shows in the year 2000.

The core audience for Star Plus have always been women, but they have looked at programming that would interest kids and men as well. Shows like K Street Pali Hill, Khul Ja Sim Sim and Kaal Chakra have all been an effort to get in the male audience.

STAR Plus was an English language television channel showing international content from the U.S., the UK and Australia, with Zee TV being the Hindi language channel. However, after STAR (subsequently acquired by News Corporation) ended its relationship with Zee TV, STAR Plus was transformed into a 24 hour Hindi language channel, with STAR World becoming the network`s English language channel. Star Plus has been rated as the best entertainment channel and has also walked away with the 2006 Indian Telly awards. Star plus soaps like Kyonki Saas bhi Kabhi Bahu thi, Kasauti Zindagi ki, Kumkum, Kahin To Hoga and many more are among the favorites with the familiies in India. Infact the actors working for these soaps are recgnized only by their screen names and not their real names. Ekta Kapoor, the Saas-Bahu soap mastermind is said to rule this channel.

STAR PLUS has redefined Hindi entertainment with its versatile programming line-up that includes popular soaps, drama series, serials, game shows, comedy, music-based shows, travel, cookery, and blockbuster. Hindi films, a special band for kids and more. In a country, where most households have only one television set, STAR PLUS continues to be the obvious favorite - No. 1 among kids, No. 1 among males, No. 1 among the affluent, No. 1 among the not-so-affluent, No. 1 among the young, No. 1 in the afternoons, No. 1 during primetime - it`s been 6 years of dominance in India.

And of course, whenever you hear the name of Star Plus, one series, which comes to mind, is the great, India`s biggest quiz show, so very different from others and immensely popular among all- Kaun Banega Crorepati. Originally hosted by Mr Amitabh Bachchan, Crorepati changed the scenario for star plus. With two series on the same the ratings of Star Plus touched the peaks and even more when the third series was launched and Mr Shah Rukh Khan was hosting the show, the channel caught the younger generation of the nation at the right time and at the right place.