Bachelor of Mass Media (BMM) in India is a 3 year full time degree course. At present, Bachelor of Mass Media is perhaps one of the most desired and ambitious educational programmes in the country. BMM is a popular course in India and many students apply for this course and opt for media as their career options. This degree programme prepares the students in carving a career in various sectors of the media, both in television and print. Bachelor of Mass Media course has been introduced in the academic year, 2000-2001 by the University of Mumbai. This course has been introduced with the aim to offer the students a concrete ground for developing good communication skills. Further, the course also nurtures the creative skills of the students. Bachelor of Mass Media provides the students with a perfect blend of theoretical programme and practical applications. The course includes through comprehensive research, logical writing skills, verbal presentation skills and a thorough knowledge of several mass media of this information age.
Eligibility for Bachelor of Mass Media (BMM)
Students from all streams can apply for the course of Bachelor of Mass Media. Students successfully completing their H.S.C. examination with a minimum of 50% marks in the field of Science, Arts or Commerce are eligible to apply for the Bachelor of Mass Media course. There is an entrance examination in which the prospective students need to sit for and qualify the test in order to get admission. However, the entrance test has been divided into 3 parts - written test, group discussion and personal interview.
Course Curriculum of Bachelor of Mass Media (BMM)
Bachelor of Mass Media or BMM includes 6 semesters. Since the programme is of three year duration, in the third year the students need to choose an area of specialisation from among Journalism and Advertising. On-job training is also provided through internship in the second year of this course. Apart from these, seminars, group discussions and field visits are frequently undertaken in the course of three years.
The subjects included this course is divided into 6 semesters which are covered over a period of three years. These are mentioned below-
Effective Communication Skills, Fundamentals of Mass Communication, Introduction to Computers, Landmarks to 20th Century World History, Introduction to Sociology and Economy
Effective Communication Skills, Political Concepts and Indian Political Systems, Principles of Marketing, Introduction to Psychology, Principles of Managment and Introduction to Literature in English
Introduction to Advertising, Introduction to Journalism, Introduction to Public Relations, Introduction to Media Studies, Introduction to Culture Studies and Introduction to Creative Writing.
Mass Media Research, Organisational Behaviour, Understanding Cinema, Radio and Television, Advance Computers and Print Production and Photography
Specialisation areas in the Final Year
The specialisation subjects available in the final year of the course are-
- Advertising in Contemporary Society, Copywriting, Advertising Design, Consumer Behaviour, Media Planning and Buying and Brand Building
- Advertising and Marketing Research, Legal Environment and Advertising Ethics, Financial Management for Marketing and Advertising, Agency Management, Principal and Practice of Direct Marketing and Contemporary Issues
- Reporting, Editing, Feature and Opinion, Journalism and Public Opinion, Indian Regional Journalism and Niche and Magazine Journalism
- Press Laws and Ethics, Broadcast Journalism, Niche Journalism, Internet and Issue in the Global Media, News Media Management and Contemporary Issues
Career in Bachelor of Mass Media (BMM)
There are a number of career options after completing the Bachelor of Mass Media course. This course covers all the spheres of mass media. Students can start their career by joining TV channels as anchors and scriptwriters. They can also opt for reporting and editing in print media, electronic media, advertising and public relations.
Institutes Offering Bachelor of Mass Media (BMM)
Some of the colleges offering Bachelor of Mass Media course in India are RD National College and W.A. Science College
, Mumbai, K.C. College, Mumbai, St. Xavier`s College
, Mumbai and Jai Hind College, Mumbai