Bachelor of Mass Media or BMM is a three year full time degree program. In the academic year, 2000-2001 this course has been introduced by the Mumbai University. This course has been properly planned to offer students a concrete ground in communication skills. It also looks forward to develop the skill for critical thoughts and originality and to provide the students a break to merge the theoretical program with the practical applications, through comprehensive research, logical writing skills, verbal presentation skills and a thorough knowledge of several mass communications media in this information age.

Students successfully completing their H.S.C. examination with a minimum of 50% marks in the field of Science, Arts or Commerce have the eligibility to apply for the Bachelor of Mass Media course. There is an entrance examination in which the prospective students need to sit for and qualify the test in order to study the course. However, the entrance test has been divided into three parts now; written test, group discussion and personal interview.

The subjects covered under this course over a period of three years are given semester-wise below:

Semester I (1st YEAR)

Effective Communication Skills

Fundamentals of Mass Communication

Introduction to Computers

Landmarks to 20th Century World History

Introduction to Sociology

Economic

Semester II (1st YEAR)

Effective Communication Skills

Political Concepts and Indian Political Systems

Principles of Marketing

Introduction to Psychology

Principles of Management

Introduction to Literature in English

Semester III (2nd YEAR)

Introduction to Advertising

Introduction to Journalism

Introduction to Public Relations

Introduction to Media Studies

Introduction to Culture Studies

Introduction to Creative Writing

Semester IV (2nd YEAR)

Mass Media Research

Organizational Behaviour

Understanding Cinema

Radio and Television

Advance Computers

Print Production and Photography

Advertising

Semester V (3rd YEAR)

Advertising in Contemporary Society

Copywriting

Advertising Design

Consumer Behaviour

Media Planning and Buying

Brand Building

Semester VI (3rd YEAR)

Advertising and Marketing Research

Legal Environment and Advertising Ethics

Financial Management for Marketing and Advertising

Agency Management

The Principal and Practice of Direct Marketing

Contemporary Issues

Journalism

Semester V (3rd YEAR)

Reporting

Editing

Feature and Opinion

Journalism and Public Opinion

Indian Regional Journalism

Niche and Magazine Journalism

Semester VI (3rd YEAR)

Press Laws and Ethics

Broadcast Journalism

Niche Journalism

Internet and Issue in the Global Media

News Media Management

Contemporary Issues

Since the program is of three year duration, in the third year the students are to choose an area of specialization from among Journalism and Advertising. On-job training is also provided through internship in the second year of this course. Apart from these, seminars, group discussions and field visits are frequently undertaken in the course of three years.

Some of the colleges offering Bachelor of Mass Media course in India are RD National College & W.A. Science College, Mumbai, K.C. College, Mumbai, St. Xavier’s College, Mumbai, Jai Hind College, Mumbai, etc.