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Bachelor of Mass Media ( BMM )

BMM stands for Bachelor of Mass Media. It`s a 3-year full time degree program introduced by the University of Mumbai from the academic year 2000-2001. The BMM program is spread over 3 years consisting of 6 semesters, leading to a Bachelor Degree of Mass Media. In the third year, the student is expected to choose a specialization in either Advertising or Journalism.

Options available:
The subjects covered in BMM over 3 years are:
Semester I (First Year)

  • Effective Communication Skills - I

  • Fundamentals of Mass Communication

  • Introduction to Computers

  • Landmarks to 20th Century World History

  • Introduction to Sociology

  • Economics


    • Semester II (First Year)
  • Effective Communication Skills - II

  • Political Concepts and Indian Political Systems

  • Principles of Marketing

  • Introduction to Psychology

  • Principles of Management

  • Introduction to Literature in English


    • Semester III (Second Year)
  • Introduction to Advertising

  • Introduction to Journalism

  • Introduction to Public Relations

  • Introduction to Media Studies

  • Introduction to Culture Studies

  • Introduction to Creative Writing


    • Semester IV (Second Year)
  • Mass Media Research

  • Organizational Behavior

  • Understanding Cinema

  • Radio and Television

  • Advance Computers

  • Print Production and Photography


    • Advertising
    Semester V (Third Year)
  • Advertising in Contemporary Society

  • Copywriting

  • Advertising Design

  • Consumer Behavior

  • Media Planning and Buying

  • Brand Building


    • Semester VI (Third Year)
  • Advertising and Marketing Research

  • Legal Environment and Advertising Ethics

  • Financial Management for Marketing and Advertising

  • Agency Management

  • The Principal and Practice of Direct Marketing

  • Contemporary Issues


    • Journalism
    Semester V (Third Year)
  • Reporting

  • Editing

  • Feature and Opinion

  • Journalism and Public Opinion

  • Indian Regional Journalism

  • Niche and Magazine Journalism - I


    • Semester VI (Third Year)
  • Press Laws and Ethics

  • Broadcast Journalism

  • Niche Journalism - II

  • Internet and Issue in the Global Media

  • News Media Management

  • Contemporary Issues


    • Further studies:
    After completion of three years, an individual can opt for the following courses:
  • MMM (Masters of Mass Media)

  • MBA (Advertising and Advertising)

  • Event Management

  • Masters in PR

  • Masters in Journalism

  • Masters in Mass Communication


    • Future prospects:
    After the completion of BMM, an individual can pursue a career in the following fields:
  • Sales and Marketing

  • Advertising

  • Journalism

  • Public Relations

  • Film-making

  • Careers in Broadcasting Media

  • Careers in new Media (internet)

  • Event Management


    • Eligibility for the course:
    A student who has passed out their HSC examinations from any of the three streams i.e. Arts, Commerce or Science can do Bachelor of Mass Media.

    Entrance Tests:
    Earlier Entrance tests were deemed to be mandatory for the admission in BMM. However, the entrance tests are not considered to be mandatory any more.
    The Entrance Tests are divided into three parts:
    a) Written Exams
    b) Group Discussion
    c) Personal Interview

    Top Colleges in Mumbai for BMM:
    1.RD National College & W.A. Science College: Linking Road, Bandra (W), Mumbai- 400050, Tel. No: 022-26041777/022-26483544

    2. K.C. College: 124, D.W. Road, Churchgate, Mumbai- 400020, Tel. No: 022-22855726/022-22021032

    3. St. Xaviers College: 5, Mahanagarpalika Marg, Mumbai- 400001, Tel. No: 022-22620661/022-22620662/022-22620665

    4. Jai Hind College: `A` Road, Churchgate, Mumbai- 400020, Tel. No: 022-22041095/0256

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