
STAR News is a popular Hindi satellite news channel of India. This is a 24-hour Hindi news channel which offers its viewers all the news that are relevant to contemporary India. The programming of Star News channel covers the full spectrum of news ranging from politics to business, investigative reports to consumer issues, crime to the environment. Star News keeps viewers across the country, fully informed and engaged through the process of reporting news as it happens in India and with links to international news agencies. Star News channel is also available in Hong Kong, Europe, Middle East, Philippines and Thailand. The headquarters of the news channel is in the Star News Centre,
Mumbai.
Star News claims to attract at least 25 percent of the market shares from the six metro cities in India. The channel has a Logo that is really classy in Blue and silvery white, with a star, cut as a flash of light as its main symbol. The channel also has a number of sister channels like
STAR Plus, STAR Majha, Star Ananda and many more that come under the umbrella of the STAR network. The national news channel showcases a range of news based programmes from entertainment bulletins, dedicated shows on different topics like Cricket, politics,crime etc.
History of Star News Channel
Star News was launched in the year 1991. Star News was previously a bilingual channel when it was in partnership with
NDTV India, featuring news in both- English as well as Hindi. Star News became a completely Hindi News channel in March 2004, when the agreement with NDTV expired. According to research, their viewer-ship gains were likely to be much more than what they would lose. Star News, made a successful transition to a 24-hour Hindi News channel, reaching out to wider audiences across India.
Programming of Star News Channel
The programmes of Star News include Star Savera, Khabar Din Bhar, National reporter, City 60, and the like. The 19 other regional branches across India are connected by VSAT. The channel catches the spirit of national as well as international news happenings. All the programmes of Star News consist of stylish delivery and speedy format providing a heady summary for the viewer on every domestic and international news happenings up-to-date. Audiences are given updated news from the world of silver screen, including gossips, film premiers and parties, making of movies, on-location interviews, music launches and other information on the glamorous world of films.
STAR News, with the aid of advanced technology, sharp editing and modern infrastructures; have maintained its motto -Aapko Rakhe Aagey, which literally means, keeping the audience updated and informed. Star News has earned immense popularity over the years for its authentic reporting and news presenting.
(Last Updated on : 18/01/2012)