Music used as victory celebration of war has played a prominent role in making the events memorable. Poets and bards played a significant role in such pre-war operations. Rulers held them in high esteem. They attached much value to the eulogistic verses of the poets. There were instances of poets (Pulavar) and bards playing one ruler against the other in their compositions. Many poets made use of their intimacy with rulers to prevent wars amongst them.

Among the events connected with victory celebrations, mention are to be made of the custom of allowing the elephant to play (bathe) at will in the tank belonging to the vanquished ruler. The victor made an ornament Kazhal (Veerakandi) using the gold extracted from the diadem of the vanquished, and wore it as an ankle bracelet. The custom of planting the ensign of the victor`s banner in the enemy`s territory was another act of celebration. The spoils of victory were distributed by the victor to his allies. Among the recipients of such largesse were dancers, who received chariots and horses, and minstrels, who received their share of the spoils gained by the destruction of the enemy`s ramparts and fort walls.

The heads of the minstrels (Panar) were embellished with the gold procured from ornaments adorning the faces of the enemy`s elephants. The Pulavar hailed this activity and the Panar sang the glory of the patrons who accomplished it. The artistic skill displayed by the Pulavar and Panar reflected the nature of battles and state diplomacy. Such intercourse between poetry and strategy-various phases of the same culture, between religion and technical conceptions were reflected in the compositions. It should, however, be remembered that these were spontaneous; art was not a forced product of such circumstances. Poems of the Pulavar sung by the Panar vividly pictured the social realm. This reciprocal interaction between the ruler and the bard anticipated historical developments and foreshadowed events to come in a prophetic manner. A kind of social relation between the ruler, composer and singer (the artist) was predicted.