'Marketing' is a wide term that includes Sales, Brand Management and specializations such as Market Research & Advertising.
Sales responsibilities include achieving sales targets, mobilizing resources such as advertising budgets and executing special schemes and promotion drives.
Marketing responsibilities include new product development, pricing, market research and sales forecasting.
Brand Management is a progressive field where you are responsible for successful management of brands.
What is the benefit of doing MBA in Marketing?
A candidate with specialization in marketing is capable of handling a wide spectrum of activities ranging from sales, marketing and advertising.
A student needs to have completed his/her graduation from any stream in order to pursue a MBA in Marketing. The candidate needs to develop the art of persuading and convincing their clients.
There are no separate entrance tests for MBA in Marketing.
Future prospects of MBA in Marketing:
A candidate pursuing a MBA in marketing needs to be creative and must have good inter-personal skills. Companies that typically recruit marketing managers are mostly in the business of selling the following categories of goods. Such industries include:
FMCG (Fast Moving Consumer Durable Goods) companies like Coca-Cola, Colgate-Palmolive, and Gillette among others. These companies make products that have a short shelf life and are instantly consumed.
Consumer non-durable companies like Asian Paints, Matura Coats, Castrol, Seagram, UB Group. These products are in between FMCG and durable goods.
Consumer Durables companies like BPL, Philips, Whirlpool, Hero Honda Motors and others which are durable products.
Institutes offering MBA in Marketing:
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
SP Jain, Mumbai
Indian Institute of Management (all centers like Lucknow, Ahmedabad, Banglore and Calcutta)