In 1990 V.P. Singh's National Front government provided financial aid to the Prasar Bharati (Indian Broadcasting) Act that was considered by Parliament. This act provided greater autonomy to Doordarshan and All India Radio. The changes that resulted in the scenario of Indian radio were limited. The bill allowed the establishment of an autonomous body to control Doordarshan and All India Radio. This unit operated under a board of governors, who were appointed for policy making and a broadcasting council to respond to the complaints. This was the start of interaction through radio.
With time the number of radio stations has increased from about 100 in 1990 to 209 in 1997. Indian radio now has tremendous reach and presents the best option for low-cost programming. Listener ship of Indian Radio has reached a plateau. At times the listener ship has risen in certain urban areas due to the recent time allotment to private companies on five FM stations. Film and other popular music constitute the main curriculum of such stations, contributing to an increase in commercial time radio and thus earn advertising revenues from Rs. 527 million in 1991-2 to Rs. 809 million in 1995-96.
The noticeable development in Indian radio has been the proper efforts that were taken to use radio for social change, like the state-supported radio rural forums for agricultural communication in the 1960s and promotion of adult literacy in the 1980s. The advent of regional radio in India popularised this medium even more. More recently NGOs have come together and initiated several broadcast programmes on women and legal rights, emergency contraception, and tele-serials that deal with social issues. Although Indian Radio saw almost no improvement in its initial years, in the present decade the functioning of regional radio channels have lead to a massive network all across the country.
Local broadcasting, reflecting local issues of concern to the community is another development of Indian radio. Some communication experts believe that an increased and accelerated commercialisation of radio will eventually cut down the costs of FM radio sets, thus making local radio even more available to the extreme rural areas of the country. Presently, radio broadcasting is done in 24 languages and 146 dialects all across India and there are 104 million radio households in the country, using approximately 111 million radio sets.
The inclusion of FM facility in mobile phones and portable pocket radios have popularised this medium in every nook and corner of urban areas. Although the transmitters have not reached the extreme corners, developments assure quick installation; a recent survey shows that Indian radio reaches out to almost 97.3% of the country's population and 91% of the country's geographical area. A March 1996 survey, says that there had been around 186 radio-broadcasting centers, 148 medium wave transmitters, 51 short wave transmitters and 94 VHF/FM transmitters in India.
Indian Radio now enjoys equal importance as television and print media. The developments of radio in India was steady during the 1960s and 70s, but accelerated during the 1980s and 90s. Radio has now become an intimate form of communication and the FM channels like Red FM, Radio Mirchi, Power Fm and others have contributed greatly in developing this strong network.
(Last Updated on : 18-06-2013)
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