![]() The Discovery Channel has grown significantly and during its journey, it has always presented its viewers with knowledgeable contents. This channel today reaches over 431 million homes in around 170 countries. Discovery Networks International offers 19 television brands, and thus reaches around 746 million cumulative subscribers. Three Discovery brands in India reach 79.5 million cumulative subscribers with programming available in English and Hindi Language. Discovery Channel has had distinguished parameters when it comes to programs with an Indian context and contemporary foreign programs. They are well composed, visually appealing, authentic and also supported with Indian languages voice over. Discovery Channel was previously known for its nature and animal programming; however, it has also started to offer programs based on non-fiction that focused primarily on the themes of history, popular science and knowledge about the different countries of the world. Whereas previously the channel was known solely for its science documentaries and now it includes a blend of reality shows and documentaries. ![]() Programs such as Jeremy Piven's Journey of a Lifetime and Himalaya with Adventure of Bhutan Michael Palin form a fundamental part of this channel curriculum. On every Thursday is 'Wild India', a comprehensive guide to the wild side. Other programs are 'Ladakh - The Forbidden Wilderness' and 'In the Pink', a story about 20,000 flamingos descending on the city of Mumbai every year. Virtual History, on Discovery Channel, is the first TV documentary to completely reconstruct the secret plot to kill Hitler, a key moment in history that was never originally caught on film. A conscious blunder of programs with Indian content and contemporary themes has helped Discovery Channel to maintain a sustained viewer ship. The Discovery Channel carved out a unique educational niche among other entertainment-oriented channels like STAR TV, Zee-TV and Sony TV. The Discovery Channel judiciously focused on expanding its viewer ship among children by sponsoring a number of interschool quiz programs, and launching educator guides to help teachers use the channel as an educational resource. To widen its subscriber base, Discovery Channel has customized its programs in India by either dubbing them in Hindi or providing Hindi voiceovers. The great experience of Discovery Channel in India demonstrates that a significant number of viewers heartily consume educational content, provided that it is of high quality and also in their own language. Most of the viewers in India like Discovery Channel very much for its cultural and aesthetic nature. |
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