B4U Movies as a 'Gateway to Bollywood' has been largely associated with a number of sponsors like Sulekha.com and iDreams Production Private limited which are the official sponsors of the channel. With an aim to provide its international as well as local viewers with the Best of Bollywood this channel entered into a joint venture with iDreams Production Private Limited which has provides larger access to the channel and distribution of B4U in all the leading countries. This channel also ensures output deal for B4U which shall enable the channel to telecast latest movies for its viewers. The channel while ensures a 360 Degree entertainment, it at the same time presents a number of programmes which gives an insight in the life of Bollywood. Along with its popular movie slot the channel also telecasts some more programmes like Bollywood Unlimited, Centre Stage and Money talkies which brings the favourite Bollywood personalities much closer to their fans along with personal life experiences. While the channel concentrates on redefining itself with the latest it still maintains tracks with the earlier popular shows like Box Office and rushes.
B4U Movies as such takes full care to entertain its viewers with the latest tracks of movies as the channel has access to wide range of movie library. This includes a wide range of movies that varies from classics, comedies, actions, blockbusters and all time sensational movies. Along with its existing collections it brings to its viewers some high value productions and continuous stream new movies for which the channel paid in 2002.
B4U Movies currently the channel faced some challenges from other movie channels like SET Max and Zee Cinemawhich requires new strategic methods to be applied to raise the popularity of the channel. As such the channel recently planned to make films available for direct-to-home (DTH) and MSOs on their cable movie channels for digital subscribers. Also, unique to the channel is its commitment to nurturing creativity for which they have tied up with sulekha.com, which will co-host a script-writing contest, the award winning ones will be made into films. These new and innovative marketing strategies are sure to help regain the lost place for the greatest movie channel of India. Along with this, B4U plans to launch a third independent platform for standalone and non-competing popular channels at a very reasonable price to promote the concept of value-for-money. B4U is also planning a Tamil language movie channel aimed at the overseas market and eventually five entertainment-related Internet portals. B4U already has a Bollywood business-to-business and business-to-commerce portal along with a fashion portal.
Thus B4U Movies can be considered to be one of the most comprehensive channels with movies, celebrities, glamour and entertainment. This makes the channel 'not just filmy but very filmy'. Overall it can be included as another popular Hindi movie channel that reflects Indian Masala.