Dial One Aur Jeeto also made use of the telephony medium at the fullest as it had a technically strong backend, which was also considered to be the strongest point of the show. It also interacts with the viewers at the utmost level. The detailed concept of the show is also very interesting. The channel throws open invitation to the viewers of the show from all parts of the country to call up and win prizes by answering simple questions. The questions are mostly based on Indian general knowledge, Indian cinema, current issues, little known facts, Hindu Mythology and much more. If they can answer all the questions correctly they are also invited to play on the show live. On the stage then they are offered huge prices, which include Tata Indo Marino Car, Diamond Jewelry worth Rs. 1lakh, Air-Conditioners, Color Television Sets, Washign Machines, Home Theater Systems, DVD players, Microwave Oven and many more. The participant is then asked seven questions on the show and with every wrong answer he starts loosing the prizes in an ascending order.
The second phase of the show Dial One Aur Jeeto is even more interesting and when the participant reaches the seventh stage he is offered a choice where he can play for the remaining prizes or he can give back the prize and play for the four briefcases which contains any amount of sum between Rs. 5000 to Rs. 500000. The telly viewers who also manage to send the short message service (sms) entries of all the six questions on time get a share from the amount of Rs. 1lakh. More and more audiences were drawn into the show as they can win prizes just by dialing into the show and not making any extra efforts. The show was in fact hugely popular among the masses of housewives and residents of the small towns. In fact the show is full of drama and was indeed very engaging as well as entertaining. The show was a good watch and alluring to the core. The warm attitude and the touch of humor added into the show by the hosts made the show even more popular.