Juhi Parmar has experimented with all kinds of roles in her career. In the serial called 'Devi' she plays the character of Gayatri who is an orphan and a staunch devotee of Goddess Durga. She gets married to Vikram, the rich and spoilt brat. Again in the popular soap 'Kumkum' she essays the role of Kumkum, the ideal wife. For the character portrayal of the perfect 'bahu' and the daughter-in-law she has won the Star Parivaar Awards for consecutive three times. In this serial she also has a double role in the name of Chanda. She has also been a very graceful hostess and anchor and has anchored many popular shows like 'Colgate Maxfresh Antakshari' and 'Titan Antakshari'. She also made a special appearance in the most popular Balaji show 'Kyunki Saans Bhi Kabhi Bahu Thi'. In the serials she minds playing a character older than her age.
She is a Saggitarius by birth and is a die-hard optimist who likes to live his life on her own terms. She is however superstitious about cats crossing her way and someone sneezing. She considers her good command over the Hindi language as her utmost strength. She cannot tolerate hypocrisy at all. Her favorite co-star is Anuj Saxena who essays the character of Jatin in 'Kumkum' and Abhay in 'Kkusum'. Her all time favorite movies are 'Titanic', 'Andaaz Apna Apna' and 'Hum Dil De Chuke Sanam'. Her first crush was the Bollywood superstar Salman Khan. According to her Mumbai is a safe city that values talent sooner or later and the television industry is a happening industry where talent matters but success rules. In the near future she would love to do films but it depends only on how good the film is and how neat is her character portrayal.
About playing different shades she is confident that she would not like to do negative roles in television but for films she would not mind giving her best shot in negative character portrayals. She is an absolute extrovert in her natural life and always keeps on laughing and smiling. She also feels that she was born to be an actress and would not have been anything else other than Kumkum. She expects that the audiences will keep her loving in the same way as they do and keep praying for her success in the approaching times.