Aastha channel, also known as the Faith TV is India`s No.1 socio-spiritual-cultural television channel. AASTHA Television Channel is now available on DirecTV channel 2005 on an a la carte basis for US$ 14.99 per month. The multi-year agreement with AASTHA brings to viewers in the United States the top-rated programs that have made AASTHA India`s No. 1 spiritual network and preferred network to Asian Indians in Asia, Africa, Australia and Europe.

AASTHA Television Channel of the Mumbai headquartered AASTHA Broadcasting Network Limited - a Mumbai (Bombay) Stock Exchange Listed public company is India`s No. 1 Socio-Spiritual-Cultural Network. The brain behind Aastha is Kirit C. Mehta, Chairman and Managing Director of CMM Broadcasting Network Limited, which owns and operates the Aastha Television Channel. Mehta, who is physically disabled due to polio, is a man with tremendous willpower.

It was launched internationally in 4 continents of Asia, Africa, Europe and Australia in the year 2000. It currently reaches over 20 million households with viewership in excess of 100 million. AASTHA caters to the vast Asian Indian populous spread worldwide, who have, as a race and ethnic group eternally placed socio-spiritual-cultural values above everything else.

India is known worldwide for its spiritualism and is considered the source of all wisdom the home of all knowledge, focusing on the elevation and awakening of the soul, the enhancement of the power within us. The creation of harmony of the body and soul, by balancing these elements within us and around us, can be achieved only with understanding of spiritualism- by arousing the immense power within, for peace and tranquility of the mind and soul, to rise way beyond material existence. Aastha channel portrays this strong heritage of India, for the enlistment of humans in all spheres of life. AASTHA aims at exposing and reminding people all over the world and more particularly the new and younger generation of our strong roots to further reinforce this spirit. AASTHA broadcasts programming in Hindi, Gujarati and English. The AASTHA lineup features spiritual discourses, socio-spiritual-cultural ceremonies and events, meditation techniques and devotional music. It charts the holy places of pilgrimage, elucidates on traditional festivals and focuses on Indian Vedic sciences like ayurveda, yoga, astrology, crystal therapy and aromatherapy and broadcasts Spiritual Discourses of India`s great saints and sages. From the year 2005, the channel has started airing locally originated programming as well. One of the famous speakers is Swami Ramdev who speaks of the benefits of ancient yoga in a society rapidly molding the frenetic and stressful pace of Western-style capitalism to traditional values.Aastha TV has exclusively broadcasted Swami Ramdev`s Indian Yoga workshops since 2003 via two dedicated slots in over 160 countries on the global Aastha TV networks. Talks on `Meaningful Education` are also telecast from 6:30 pm to 6.50 pm on Aastha TV everyday. Aastha TV also proudly presented the FIRST series of Yoga workshops outside of India, in aid of `Patanjali YogPeeth UK`. Aastha TV has had exclusive broadcast rights for Swami Ramdev`s Indian Yoga workshops since 2003 via two dedicated timeslots in over 160 countries on the global Aastha TV networks. Due to this, they have become synonymous household names in India. Swami Ramdev has the ability to simplify Yoga techniques for the masses, validating its benefits: the ancient art and science of purification and strengthening of the body, mind and soul - and Pranayam - a series of breathing techniques combined with Aasanas [postures] from ancient Indian Vedic Sciences.

This is one channel in India, which has influenced not only vintage people but also a lot many youngsters who really like watching this channel and getting inspired by it. Since its launch, those able to see Aastha TV rose from 27 percent of 65 million households receiving cable and satellite programming in 2001 to about half four years later. In terms of growth in viewership, they are ahead of the news and entertainment channels. These channels are dynamic, changing their position regularly to appeal to a younger clientele. Analysts say in two years the channels could double their share of 15 percent of TV advertising spending of $2.6 billion. Aastha TV also has two Sindhi channels for audiences in India and Pakistan. The Kumbh Mela was shown live on this channel, which had become very popular with all the devotees.

Aastha International is available in USA, UK, Canada, Mauritius, Japan, Korea, Taiwan and China. In the USA, AASTHA International is available on the World Direct platform of DIRECTV at channel no. 2005. In the UK, AASTHA International is available on the SKY Digital Platform of BskyB at channel no 808. In Canada, AASTHA International is available on Rogers`s Digital Cable via ATN at channel number 584. In Mauritius, AASTHA is available on TNT, the digital platform of MBC (Mauritius Broadcasting Corporation). In Japan, Korea, Taiwan and China, AASTHA International is available on the IPTV platform of the " World On Demand" network. ATN Aastha is a Canadian category 2 digital cable specialty channel that is owned by Asian Television Network International Limited (ATN). ATN Aastha broadcasts programming from Aastha TV as well as Canadian content. Aastha International too broadcasts programmes in English, Hindi and Gujrati. AASTHA Broadcasting network provides religious programming that covers all areas of spiritual pursuit for all regions of the Indian populace. This includes meditations, music, current events and other related disciplines. The channel also airs Spiritual programmes of Pujya Niruma and satsangs in Hindi, Gujrati, Tamil and Malayalam.