Channel [V] is an International Music channel owned by Star TV which was launched in May 23 1994. This channel has been one of the leading music channels mainly played in Asia, South Asia and Australia. Though basically it was introduced as one channel, with the passage of time and due to growing popularity, this channel has presently expanded into a number of sister channels that include Channel [V] India, Channel [V] Australia, Channel [V], Channel [V] Thailand, Channel [V] Philippines, Channel [V] Mainland China, Channel [V] Korea and Channel [V] Taiwan along with Channel V International. All these channels have been developed on the basis of regions which can play the relevant music of the country. While the channel plays both mainstream music as well as alternative music, it at the same time largely centres on English pop and classic music..

Channel [V] has been one channel that gave access to the new Video Jockeys that brought a lot of innovations in the field of Mass Communication and entertainment. This channel gained a lot of popularity among the youngsters. Among the most popular shows were First day First show, Hits of Channel [V] and top of the pops which is mainly telecasted in India. In India some of the popular shows which are broadcasted include Dare 2 Date, [V] Lola Sunday, [V] Zabardast Hits, [V] Truth Love Cash, [V] R Family, [V] News flush, [V] Roomies, [V] U R Fired,[V] Adam VS Madam, [V] Deadly Dus, [V] Love Net, [V] A List, [V] Date My Folks, [V] Bella Boys, [V] Bollywood Tashan, [V] Bollytics, [V] Ye Parindey, [V] Get Gorgeous.

Channel [V] has been one of the most popular music channels which brought a fresh feel with popular VJs like Kim, VJ Yudi and Shruti. In India Channel V has also stormed the nation with its very own brand of parties called the [V] Nights. The [V] Nights plays out at some of the most talked about nightspots in Mumbai City. The Guest list for this "invitee only" gig includes the crŠme de la crŠme of society from music, artists, models, Bollywood stars and the like. Channel [V] has almost always been on a different path in this cluster of TV channels of the nation. Instead of trying to appeal to the largest possible audience, Channel [V] chooses to target the individual music fan. The channel is choosing to focus on music-related content instead of reality-based or general entertainment content, as some other music channels have already done.

Thus Channel [V] mainly focussed on the fans and on individuals which aimed at full time entertainment.