Some special types of submerged laser 'etching' machines create bubblegrams. They use a single 'conically-focused' laser and thus forms 0.1 mm fractures within a glass blockage. Use of this craft piece is unique. There are organizations, which would customize people's photographs, change them to a 'height map', and deliver them as a bubblegram. They use them as souvenirs for their companies.
Once developed as a typical art form of India bubblegram art has now crossed the barriers of countries and location and is now a well-accepted art technique for making souvenirs. In the lanes and by lanes of the urban cities like Mumbai and kolkata this bubblegram art form has carved a niche for itself whilst standing apart as an emblem of the rich cultural heritage of India.