Ashok Salian is a young and happening, news-making photographer. He is known for his work in the fashion world and outside of it and also mobilizes support for various social causes, including animal rights. He is one photographer who is not afraid to speak his mind. High profile celebrities like Rekha and Parmeshwar Goderej have had their faces immortalized by Ashok. His image talks to the viewer and draws him or her within the depth of another world altogether, which is stylistically unique, looking, searching and connecting at various levels. He is a self-taught photographer who has learnt the art of photography through experimentation. He began photography seventeen years ago with Gladrags magazine. He believes that a photographer is actually a psychologist on a shoot. The human factor is something a fashion photographer cannot forget. You need to communicate the idea to the model and make her or him perform beautifully or else you would end up with a synthetic-looking picture.