(Last Updated on : 19/04/2017)
Advertising Photographers in India are concentrated themselves in promoting a brand and its products. The ideal advertising photographer has the necessary knowledge of using the right techniques and equipment of photography that is best suited for advertising any product. The best advertising photographer knows how to best convey the targeted advertising message to the audience. Here are some of the best known advertising photographers.
Sharad Haksar was originally drawn to architecture as a career. While applying to colleges, he shared his work with Iqbal Mohamed, who asked him to give up his plans for college and work with him. He then branched out on his own with Eye-Light Pictures. From that time he entered in the passion of photography.
Dabboo Ratnani is a leading Indian fashion photographer. He is the cover photographer for all leading magazines like Cosmopolitan, Filmfare, Hi Blitz, Ok India, Elle, Verve, Femina, The Man and Better Homes and Gardens.
Jatin Kampani is one of the best advertising and fashion photographers. Jatin Kampani rose to the limelight with his campaigns for Provogue, Sunsilk and Kiah. Jatin Kampani is also the first Indian to feature on the Lurzers Archive.
Amit Dey is hailing from Delhi learnt photography from School of Fototechnik and worked with Atul Sharma.
Munish Khanna is known in the photography circuit as one of the most versatile and innovative photographers of both advertising and wedding arena. With a degree in Applied art (Photography) from College of art, Chandigarh
and Digital photography training in New York, Munish Khanna continues to work on complex assignments in fields which are as varied as fashion, advertising, food, interiors, jewelry, people, art and celebrities.
Here the advertisement photography is one of the forms of mass re-production in India. It is because the Indian market is a gradual epitome of brand promotion. The advertisement photography was seen as a suitable means by the advertising agencies. It helps to promote the spectacle of commodities which can also be referred as the commodity fetishism.
The advertisement photography has given the parallel ascent of picture magazines, illustrated papers and entertainment weeklies, by the inter-war period, arresting photographs accompanied by text became part and parcel of print media with huge audiences. This led to a form of new visual culture other than cinema and theatres which gave rise to celebrity, advertising and entertainment culture across the modern, developed and developing nations of the world.