Sony Entertainment Television, popularly known as Sony TV or SET, is one of the India`s most popular Hindi-language based general entertainment channel. Based in Mumbai, Sony TV is owned by Multi Screen Media Pvt. Ltd. or MSM, formerly SET India Private Limited.
Sony was a joint venture promoted by Sony Pictures Entertainment since 1995. MSM`s family of channels in India includes SAB TV, SET PIX, SET Max, AXN and Animax, distributed by MSM Discovery Private Limited, a distribution joint venture between MSM and Discovery Communications India. The international feed of SET, branded Sony Entertainment Television Asia, is accessible to viewers outside India as well.
SET`s programming is targeted towards family audiences. The programming of this private channel covers genres including drama, reality, comedy, horror, Bollywood, and live events. Some of the most successful programmes of Sony TV till date include Boogie Woogie, Aahat, Bigg Boss, an Indian adaptation of Big Brother, Indian Idol, an adaptation of the worldwide Pop Idol format owned by FremantleMedia, Jassi Jaissi Koi Nahin ("There is no one like Jassi"), an adaptation of the Colombian telenovela Betty la fea, Jhalak Dikhhla Jaa, Fame Gurukul and Kuchh Is Tara.
Today, Sony faces stiff competition from other private channels in the market, especially STAR Plus, Zee TV and Colors. Thereby, the channel is all set for a revamp and renovation of its shows and programme schedules. The channel will be airing daily soaps which will have concepts never seen before on television. To give space for the new and innovative shows all the daily soaps is going off-air, also the reality shows. It is only the two long-running weekend programmes Boogie Woogie and C.I.D. that has survived as they give good ratings. The revamp is likely to occur in the late 2009. Some of the contemporary shows on Sony Television are Chittod ki Rani Padmini ka Johur, Palampur Express, Bhaskar Bharti, Ladies Special, Entertainment ke Liye Kuch Bhi Karega, 10 Ka Dum, Dekh India Dekh and so on.
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