(Last Updated on : 12/07/2011)
Zee Smile is a comedy channel from Zee Network. It made its appearance in the late 2003. Zee Smile, as the name suggests, offers fun, laughter and entertainment round-the-clock. It provides a wide range of entertainment with daily soaps, game shows, comedy chat shows and comedy movies. The programmes on this popular entertainment channel reflect only the lighter side of life. Most of the programmes of Zee Smile are geared towards bringing hope, and not despair to the viewers. No doubt those serials which are mainly family drama are more popular. On the other hand, comedy as a genre is unable to retain audience interest for long, unlike dramas full of suspense and emotions that keep unfolding every day. No surprise that daily soaps still rule. But somewhere along the way industry leaders realized comedy serials attracted a large number of audiences especially the young audience, including male viewers. And thus, Zee Smile has come with a difference for the television viewers.
Popular serials of Zee Smile
Zee Smile is rated as India`s first 24 hour comedy television channel. Previously the channel aired re-runs of popular comedy programmes that had run their innings on Zee TV
. But ever since it has tweaked its programming and brought the channel on the free-to-air platform, Zee Smile has reported a huge percent increase in profits. It launched newer programmes as soon as it was made free-to-air. Zee had also launched an outdoor campaign for Smile, to create a consumer pull for the product. Apart from the comedy serials, the channel also broadcasts television shopping programmes.
Sitcoms and Hindi comedy films form the bulk of the programming of the channel. Zee Smile is the only 24-hour comedy channel in the country. Zee Smile channel has the potential to provide novel entertainment to all age group audiences. The programming mix of Smile TV has been developed with a prime objective to bring wholesome fun and entertainment, which will bring endless smiles to all our viewers.
Shows like Kyon Ki Yeh Hai Hasya Kavi Muqabla, Yoyo, Ulta Pulta Ek Minute, Kahani Mein Twist Hai and Hasne Bhi Do Yaron are among the most watched ones. Some of the serials which are aired currently on Zee Smile are Alvida Darling, Comedy Ghanta, Chutki Bajake, Fifty Fifty, Fooltoo Pagal Hai, Ghar Jamai, Hasya Kavi Sammelan, etc. Zee smile was also planning to launch a talent hunt based on a new format soon, a game show based on fun and laughter.
Comedy, as a genre, is still at a nascent stage in Indian television. With fresh programming to support the channel, Zee Smile is positioned as a general entertainment channel with a positive outlook in its programmes.