Zee Music, from Zee Network, is a 24 hour music channel which airs both film and non-film albums thereby making it a platform for the new comers to reach the mass audience through their music videos. Zee Music is a completely modern Indian music channel with new shows anchors and contemporary sets. It has programmes like `Artiste of the Fortnight; `Zee Music Plus; `Best Of The Best; Zee Music Box; `Next Gen; and many others catering to viewers from different age groups. Music fans from across the country - be it the urban youth looking for peppy music and attitude-driven programming or the middle class housewife wanting to relive her teenage days with old Hindi songs - have a reason to watch Zee Music. The channel`s wide range of content makes it one of the most compelling mass channels in a niche segment. Constant innovation and ideation is the underlying theme when it comes to Zee Music programming.
Zee Music was launched in the year 1997 but then it was relaunched as a revamped version in the year 2000. Zee Music has maintained a strong and growing position in the market. Zee Music has maintained a strong and growing position in the market. Zee Music for the Asia region is uplinked from Noida in India and uses Asiasat-3S.
Zee Muzic also showcases top music content from ETC Music, which is India`s No.1 Bollywood Music channel. The biggest asset that Zee Music has is that they play full songs, unlike other music channels, which survive on 30- and 60-seconder clips serviced by the producer or the music company for forthcoming movies. Thus, Zee Muzic`s new programming format offers more Bollywood music than any other channels. Zee Network Europe "Zee Muzic`s programming initiatives are a direct result of the continuing and accelerating demand for Bollywood Music. Zee Music not only has access to the largest music library, but they own the rights too. This makes them the best in terms of exclusive music software. Their maximum viewership is between 4 to 8 pm. But the consumption of the channel by youths starts a little early, around 2 pm when youngsters are through with college activities. In terms of time spend; Zee Music has a fairly high share of about five minutes. On an average, competition has an average time spend between 5.5 - 5.8 minutes. But Zee Music has a problem of connectivity vis-à-vis competition and the difference is fairly large. While the likes of Channel V and MTV have approximately 75 per cent connectivity in cable homes countrywide, Zee Music is still at around 55 per cent. But Zee Music is a free to air channel, while the rest of the Zee channels are pay. Zee music also has interactive programmes but only for three to four hours.
Zee music again revamped its
programming in the year 2007. A marketing and advertising blitz planned, and the turntable is ready to play the music of success. So much so that the channel has also lined up for the first time, it claims so, a truly live music show, the duration of which would be ramped up in the coming months. They are all set to launch a true and live interactive music show that would be the first of its kind as others. On the agenda are live music shows, getting popular artistes like Shaan and Sonu Nigam into the studios and playing songs on request from viewers, making it the first music channel in India to do live shows. Even new veejays like Parimal, and Manish from Delhi and Vishal, Karan and Adita from Mumbai, have been lined up for a channel that has witnessed some distribution problems. The shows include Please toh play (the one-hour live show in the evening), Signs, Item Bomb and Imported. Zee Music is positioning itself as the total music channel, in contrast to competition that is either a youth channel or an imitation.
