STAR SPORTS is a leader in sports programming with a reach of over 54 million households around the globe, and offers viewers a diverse array of top-flight Asian and international sports. It is committed towards providing quality and performance of its products. Mostly presented live with a trademark format of entertaining, yet informative commentary, STAR SPORTS lines up the most professional and knowledgeable team of local anchors in Asia to cover world-class sports events. The skill and expertise vested in star products is the result of experience, continuous trials and new innovations.

STAR SPORTS is available in the following markets: Hong Kong / India / Indonesia / Mainland China / Malaysia / Philippines / Singapore / South Korea / Taiwan / Thailand.

Star Sports India is a compliance with ISO 9001 standards and has an International certification from Dunn & Bradstreet rated company. It is a cable Sports network owned by Star TV India. In partnership with ESPN, its corporate name is ESPN Star Sports.

There are a huge variety of products, which are being manufactured for usage in different sports like field hockey, cricket, soccer, rugby, athletics etc.

However the major products being Hockey and Cricket Balls, Shin Guards, Helmets, Goalie Protective Equipment, Cricket Gear, Bats, Soccer Balls, Shin Guards and Different Plastic products like cones, field markers, domes, flags, kicking tees etc. For the first time from this part of the world star Sports India has been successful in developing HOLLOW HOCKEY BALLS. Also, Formula One, over the last few years has consistently been gaining viewer ship among all age groups and is today immensely popular with the audiences across India.

Live programming on Star Sports channel provides the most expansive and in-depth coverage of F1. STAR Sports continues to produce Live, dedicated F1 programming that delivers the most comprehensive package of news, views and race analysis. ESPN Software India has lined up a series of marketing initiatives to further popularize the Formula One this season with on-air contests and promotions at various key outlets in major metros. ESPN Star Sports have also acquired the exclusive cricket telecast rights for all international crickets from Australia, South Africa, New Zealand, Zimbabwe and England for a period of five years, from 2003 to 2008. With the acquisition of the cricket rights from five international cricket boards, Star Sports will exclusively showcase to the Indian viewers a feast of 110 Test series and one-day series, including an unbeatable 17 India-playing Test and One-Day International cricket series till 2008. The channel`s commentary team includes Sunil Gavaskar and Geoffrey Boycott, along with Ravi Shastri, Navjot Singh Sidhu and ace commentators Harsha Bhogle. Commentary is provided both in English as well as Hindi. Former Pakistan fast bowler Waqar Younus is also in the team providing Hindi commentary on Star Sports. Large production capacities have been set up with the help of latest technology, advanced machinery and skilled labour. Huge Infrastructure has been build up keeping view the increasing future demands and high sales of the channel.