STAR ONE unleashes the next generation of Hindi entertainment with an innovative, diverse mix of programming and cutting edge production values. Their target audiences are the urban, upwardly mobile Indian audiences. STAR ONE boasts an array of original programmes across a range of entertainment genres - comedy, drama, and action / thriller, youth, lifestyle and game shows, as well as original made for television movies. STAR ONE is available in the following markets like India, Middle East, The U.S. and Hong Kong.
Star One was launched in India in the year 2004. Its
two signature shows, Nach Baliye and The Great Indian Laughter Challenge, are featured regularly among India`s top 50 cable shows. Another widely popular programme, Koffee with Karan, engages viewers with entertaining and insightful chats featuring the crème de la crème of Bollywood. In fact Koffee with Karan is having its second ongoing series, which is a talk show greatly appreciated by viewers abroad. And another show, a laugh riot, named the Great Indian Laughter challenge is opening for the third time on this channel to tickle those funny bones of the viewers. In the third season of this stand-up comic talent in India; humor will have a new face. It won`t be filled with the usual cheeky, sleazy, sexist, below the belt or vulgar jokes but promises to floor viewers with humor that wasn`t heard before.In the UK Star One was launched in the year 2006 and in 2007 it was launched in Hong Kong.
Today the STAR network broadcasts over 50 services in seven languages and offers a comprehensive choice of entertainment, sports, movies, music, news and documentaries. Between Star One and Star Plus, the operation is very clear. Star Plus is family and fun and Star One is metro youth. So Star One is clearly targeted at Mumbai, Delhi and other metros, youth 15 - 35. Star One`s prime time starts at 8 pm. Star one has shows like Remix, which was about youth, angst and rebels. The rebelliousness is niche, which is very urban metro. The biggest shares for Star One are coming from Mumbai 15-25. And Plus has always been about family and volumes.
Star One was the first to introduce the concept of a marathon run for a serial. Weekly comedies like Saarabhai Vs Saarabhai and Instant Khichdi were aired throughout the day, every Sunday drawing viewers in considerable numbers. But it was with The Great Indian Laughter Challenge, which cut across age groups and class that the channel created deep pockets. The laugh-riot grabbed eyeballs luring audiences away from Sony and Zee. According to a channel official, Sony was strong on Fridays but The Great Indian Laughter Challenge had decapitated its competitors. The laughter show opened with a 2.7 TVR and went on to garner a high of 13.5. With this and also the success of Nach Baliye, the channel changed its profile and it no longer was restricted to the ABC class in the 15-34 age group. So, you have a mix of Jassi and Kareena in their new show India Calling and a spine-chiller in Darna Mana Hai premiering. The channel has also bought the rights for Desperate Housewives, the desi version of which will be made by Ekta Kapoor. Incidentally, she is already making soap for Star One.
With shows no longer targeted at a specific audience and new genres being introduced, one wonders whether there will be any difference at all, between Star Plus and Star One.
