Sahara One is among India`s one of the largest entertainment conglomerates. Sahara One was launched as Sahara TV on March 28, 2000. In April, 2003, Sahara TV was renamed Sahara Manoranjan and On October 10, 2004, the channel was renamed Sahara One- a free to air channel.

With the mission to entertain India, Sahara One today has a strong presence in both, Television and Motion Pictures, which are the two largest media of entertainment in India today. Sahara One Motion Pictures is one of India`s largest movie production houses in the business of producing, marketing and distribution of motion pictures in Hindi and other regional Indian languages. The television business operates two television channels - Sahara One Television that is a general entertainment channel and FILMY which is a Hindi movie channel. Sahara One Television channel is associated with the top production houses and offers its viewers a large number of popular fiction and non-fiction shows. Sahara One will also be launching a new Hindi Music channel catering to millions of music lovers in India and worldwide. The forthcoming Hindi music channel will be swathed with the best of Hindi music from Bollywood films and non-film albums, along with music events, original programming, and much more.

Sahara One channel offers its viewers an interesting mix of fiction, non-fiction entertainment and events. Programming on Sahara One includes daily soaps starring Bollywood celebrities, mega movies from Bollywood, popular children`s shows, game shows, thrillers, talk shows, style and fashion, live call in shows and much more. Sahara One also covers special events like the Sahara Sangeet Awards, Mr. & Miss Bollywood, Indian Divas and the Mrs. World beauty pageant. The channel has revamped its prime time offering by launching two new shows `Solhah Singaarr` and `Kuch Apne Kuch Paraye`. Our leading shows are Rajshri Productions - "Woh Rehne Wali Mehlon Ki" and Siddhanth Cinevision`s "Kittu Sab Jaanti Hai". The channel is popular amongst viewers also for its non-fiction shows, mega events, kids programming, features films and film based programs. It has the distinction of launching India`s first live TV game show - Dial One Aur Jeeto, hosted by Mandira Bedi, which was a huge, hit. Apart from this the channel also telecasted the India- England international cricket series in 2006. The channel telecasted all the matches live. Sahara One`s vision is to offer world-class entertainment in Television and Motion Pictures so as to become the preferred destination of viewers and stakeholders.

Sahara One Television channel sources software from India`s top production houses like Rajshri Productions, Creative Eye, Cinevista Production and others. It has been associated with key directors like Sooraj Barjatiya, Ravi Chopra, B.P. Singh and others. Leading advertisers in the FMCG, Consumers products, Automobiles and Telecom Services are associated with our channel. Advertisers include Hindustan Lever, Procter & Gamble, Marico, Johnson & Johnson, Colgate, Palmolive, L`Oreal, Cadbury, Gillette, Tata Teleservices, Tata AIG and others. SAHARA One Television has signed a Memorandum of Understanding (MoU) to source content from Spacetoon Media Group, Middle East`s largest kids` entertainment brand for animation and live action content. Under the MoU Sahara One Television will telecast an hour of animation and live action series targeted at kids between the age group of 4-14 years, sourced from SpaceToon Media Group`s library throughout the week. Space toon kids content has further strengthen the kids programming offering on Sahara One Television.

In an attempt to do something different Sahara One will premiere its big-ticket property `Biggest Loser Jeetega` on May 18 and will be aired from Friday to Sunday at 9.30 pm. The reality show will showcase the lives of 16 obese contestants for 16 weeks and their journey to fitness. Supporting the launch, the channel has designed an aggressive marketing campaign. The channel is also conducting a parallel ground event called `The Big Feast`. This would provide an opportunity to viewers to come forth and personally experience the show. The event is being conducted in seven cities across the country before the show goes on air and has been promoted across media. A winner selected from each city will be given the opportunity to live on the sets of `Biggest Loser Jeetega` at Aamby Valley City and work the way to good health and fitness.

With strong professional teams handling each business, Sahara One is on the brink for strong consolidation and growth.