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MBA in Marketing

`Marketing` is a wide term that includes Sales, Brand Management and specializations such as Market Research & Advertising.

  • Sales responsibilities include achieving sales targets, mobilizing resources such as advertising budgets and executing special schemes and promotion drives.

  • Marketing responsibilities include new product development, pricing, market research and sales forecasting.

  • Brand Management is a progressive field where you are responsible for successful management of brands.


    • What is the benefit of doing MBA in Marketing?
    A candidate with specialization in marketing is capable of handling a wide spectrum of activities ranging from sales, marketing and advertising.

    Eligibility:
    A student needs to have completed his/her graduation from any stream in order to pursue a MBA in Marketing. The candidate needs to develop the art of persuading and convincing their clients.

    Entrance tests:
    There are no separate entrance tests for MBA in Marketing.

    Future prospects of MBA in Marketing:
    A candidate pursuing a MBA in marketing needs to be creative and must have good inter-personal skills. Companies that typically recruit marketing managers are mostly in the business of selling the following categories of goods. Such industries include:

  • FMCG (Fast Moving Consumer Durable Goods) companies like Coca-Cola, Colgate-Palmolive, and Gillette among others. These companies make products that have a short shelf life and are instantly consumed.

  • Consumer non-durable companies like Asian Paints, Matura Coats, Castrol, Seagram, UB Group. These products are in between FMCG and durable goods.

  • Consumer Durables companies like BPL, Philips, Whirlpool, Hero Honda Motors and others which are durable products.


    • Institutes offering MBA in Marketing:
  • XLRI, Jamshedpur

  • Narsee Monjee Institute of Management Studies (NMIMS), Mumbai

  • SP Jain, Mumbai

  • Indian Institute of Management (all centers like Lucknow, Ahmedabad, Banglore and Calcutta)


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