In the bollywood industry, Shah Rukh gradually emerged as one of the romantic actors, overwhelming the Cinegoers. Since the mid-1990s, each and every day made up a history in the film industry. The vast thousand-seat theaters showing Dilwale Dulhania Le Jayenge, one of the signature films of Shah Rukh Khan (The Brave-Hearted Will Take the Bride) were always houseful. This film is the longest-running Indian film ever.

Dilwale Dulhania Le Jayenge, abbreviated as DDLJ was released on October 20, 1995. After the initial years, the audiences at Maratha Mandir were filled with mostly of "repeat" viewers, people who have seen the film before. As the story unfolds, they cheer, mime dialogue, and sing the melodies along. The screening resembles the performance of a well-known mythological tale in a village square. There are people in the country who have seen the film around twenty to thirty times. Shahrukh Khan first showed his romantic looks and gestures to win the hearts of almost all the women in the nation in this particular film. All young girls started to dream having such a humorous, romantic, daring and honest lover. DDLJ has become a Bollywood landmark. The film brought about a new age in Bollywood.

Another smash hit came along the way of Shah Rukh in 1997 with Dil To Pagal Hai. A comedy-drama, this film had a storyline depicting the love life of dancers in a musical dance troupe. The film was first to be titled as `Maine to Muhabbat Ki Hai` but later was given the tile `Dil To Pagal Hain`. This was the first Bollywood movie to be shot in Baden-Baden, Germany in the Europa Park. The film, directed by Yash Chopra included some unique dance performers like Madhuri Dixit and Karishma Kapoor. The film was awarded in many heads in the film fare awards and got two national awards in the year 1998.

Soon came along his other hit films as a romantic hero in films like Kuch Kuch Hota Hai in 1998, which created much hype among the college students. This love triangle created the hit on-screen pair with Shahrukh Khan-Kajol and Rani Mukherjee as the supporting actress. The film won many major awards in that year including filmfare awards, Zee Cine awards, and Sansui Viewer`s choice movie awards.

His next patriotic film was Dil Se.. (1998), he acted as Amarkanth Varma who is an All-India Radio journalist. His love story with Manisha Koirala was thrilling. Preity Zinta was introduced in this film.

Mohabbatein in 2000, showed Shahrukh as Raj Aryan Malhotra sharing the screen with stalwart Amitabh Bachchan as the principal of a `gurukul`, where he was the music teacher. In this film he was the lover of Amitabh Bachchan`s daughter Megha (Aishwarya Rai). He happened to be a solicitor of love theories and encouraged his students to approach their love without any fear, since the principal was too strict to allow any love affair. This was the first time Shahrukh was featured along with his idol, and again in Kabhi Khushi Kabhie Gham...of 2001, where he played the role of Amitabh Bachchan`s son Rahul Raichand. In this film he is seen once again as a super hit duo of Shahrukh - Kajol.

Other romantic films of Shahrukh include Hum Tumhare Hain Sanam (2002), Kal Ho Naa Ho (2003), Chalte Chalte (2003), Devdas (2002), Veer-Zaara (2004), Paheli (2005), Kabhi Alvida Naa kehna (2006) and Om Shanti Om (2007). Shahrukh has acted in each of these films in a widely variable range. In one film he was shown as a romantic lover, whereas in other as possessive husband, sometimes as an obsessed companion or at times gallant saver.

Shah Rukh has turned into a legend with the passage of time. His films always have a fresh feeling and his acting whenever seen looks like as if made for the moment. He has excelled as a romantic hero, villain and comedian as well. His antiques in Yess Boss and Duplicate could make any youngster fall in love. Shahrukh has become a global name and has given a new dimension to acting and have outwitted any trends of the industry. This man - larger than life has seen the hooks and nooks of the journey and reached to the smooth summit.