Very recently one of the major international media companies named Viacom has launched an entertainment channel Colours. The channel has started a reality show with the Hot star Akhshay Kumar as its anchor. The USP of this show can be mentioned as actual stunts performed by amateurs, some good locations and female TV or other stars and also models. The channel as well as the programme has successfully achieved its viewer ship.

Akshay Kumar`s reality based shows IDEA Presents Fear Factor Khatron Ke Khiladi. It has different sponsors. Milk giant Amul is back again with their topical ads with this show. Khatron Ke Khiladi is actually the desi version of the world famous reality show Fear Factor. The first episode aired on July 21, 2008. The show is based in military style boot camp in South Africa with settings based on water, buildings, etc. There are many different challenges such as jumping off a building into a net hung in mid-air, cycling across a ramp high in the air, driving a cycle into glass and fire, climbing a helicopter from a speed boat, eating disgusting things, and so on.

In this show named Khatron Ke Khiladi the ladies are teamed up with ex-military men, but most of the stunts have to be done by the ladies. If a lady hesitates or does not do the stunt, Akshay has been known to be critical. On the other hand, he does seem to encourage the ladies and even poke cheerful fun at them. `Fear Factor Khatron Ke Khiladi` is aired on Mondays to Thursdays at 10 pm. Its anchor Akshay Kumar, among the most dependable stars of the film industry today, display his daredevilry and penchant for adventure and thrill as the host of the new show, guiding 13 Bollywood beauties in performing some of the most breathtaking stunts ever performed.

Some of the contestants of the show are Nethra Raghuraman, Anjana Sukhani, Aditi Govitrikar, Pooja Bedi, Sonali Kulkarni, Yana Gupta, Meghana Naidu, Anita Hassnandani, Dipannita Sharma, Vidya Malvade, Urvashi Sharma, Tupur Chatterjee and Tapur Chatterjee. Witnessing beautiful women perform stunts that would seem near impossible for ordinary mortals take the game to the highest level of physical and mental challenge. All these actions make the show more gritty and edgy than ever before.

The sources attribute the huge viewer ship levels for the programme. TRP rate of the show is reportedly very high. The dare devil actor Akshay Kumar has again played his dice and reached the height with his new show Khatron Ke Khiladi.